MUMBAI: Global market research firm Synovate has appointed Sunil Saxena as director to head its field operations in India.

Saxena will oversee all 14 fieldwork centres in India and will report to Synovate India MD Mick Gordon. 
 
This will be Saxena’s third inningS at Synovate. He has previously worked with Blackstone Market Facts India (BMFI became Synovate in 2004) and then Synovate from 2001-2005.
 
Gordon said, “Saxena brings over 25 years of in-depth knowledge and rich experience in handling specialised fieldwork operations. Quality and consistency of data collection methods is the backbone of market research, and he will play a strategic role in ensuring we continue to set new benchmarks in data collection methodologies and standards.”
 
The company said that Synovate now is among the top four market research players in India and number six worldwide. And Saxena’s appointment is also important as Synovate India moves towards ISO 20252 market research certification.

Saxena moves from Lattice Bridge Infotech, where he spearheaded the voice enabled advertising and market research (VAMR) division. His earlier stints were with Gallup and IMRB.