MAM

Sun TV to increase ad rates after two years

MUMBAI: For almost two years Sun TV Network had left its advertising rates untouched as the market stayed sluggish. But effective 1 January, the southern broadcasting major will up its rates as it forecasts a 20 per cent jump in advertising revenues for the full-fiscal.
 
For its Tamil channels, the ad rates will go up between 9-33 per cent. The increase in ad rates will be across Sun TV, KTV, Sun Music, Sun News, Chutti and Adhitya.


"We are looking at an ad revenue of Rs 6.9 billion for FY‘10, up 20 per cent from the previous year. The last time we had an ad hike was in February 2008. The downturn prevented us from going for a rate hike in FY‘09," a source in the company tells Indiantelevision.com.
 
Sun is accordingly increasing the slot fees (broadcast fees) received from the content producers.


The changes in ad rates for other general entertainment channels of Sun TV Network - Gemini (Telugu), Udaya (Kannada) and Surya (Malayalam) - will be announced by the company within a fortnight. 
 
So how does Sun TV‘s rate hike impact the market? "The market was working at a discounted rate. Sun was not selling at their required premium. With the market leader upping rates, it will be good for everybody," says Star India president (South) Jagdish Kumar.
Shares of Sun TV closed Tuesday at Rs 337, up 1.16 per cent.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/kal.jpg?itok=AWYka4th
DHFL Pramerica Life Insurance launches second film of #KalSePehle digital campaign

Life insurance Company, DHFL Pramerica has launched the second film of its three-film digital campaign - #KalSePehle, today to promote the importance of life insurance in an individual’s life.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/yo.jpg?itok=womDjtLJ
Youva onboards Social Kinnect as digital agency

Digital marketing agency, Social Kinnect adds another client to its portfolio - Youva from the house of Navneet.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/dhoni.jpg?itok=2av5tdWU
Dhoni takes ‘Panga’ in the new star sports tvc for Vivo Pro Kabaddi Season VI

The season 6 of VIVO Pro Kabaddi is in the midst of some nail-biting action as every match is going down to the wire.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/viruskha.jpg?itok=MlufWt9y
Manyavar launches sequel to Viruskha ad

Manyavar released a new ad – “Naye Rishtey, Naye Vaade- Hamesha” - taking forward the story of Virat Kohli and Anushka Sharma in the ad.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/bcg.jpg?itok=gPtRAzfE
Entertainment Goes Online - A $5 Billion Opportunity in India

Over-the-top (OTT) content market in India is at an inflection point in India, as per the latest report by The Boston Consulting Group titled ‘Entertainment Goes Online’. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/asim.jpg?itok=zMGTO1on
Future East Film enters the digital segment with new company FED (Future East Digital)

Future East announced its digital counterpart FED (Future East Digital) a creative digital studio, producing branded content, shareable stories and viral moving image work for Instagram, YouTube and the Internet at large. Future East Film

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj.jpg?itok=Kd26yLR7
Helios Media appoints Raj Shrivastav as chief revenue officer

Helios Media which completes 7 years of operations,has stepped up activities on its food focussed vertical Brand Chef.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/isobaar.jpg?itok=kg-TX_iN
Isobar India launches new tool to predict the viral potential of content, real-time!

Isobar India, the digital agency from Dentsu Aegis Network, has announced the launch of ‘viewCent’

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/epsilon.jpg?itok=JzA-_Hse
New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories