MUMBAI: Soon after the announcement of an ad hike for the Tamil channels, Kalanithi Maran-promoted Sun TV Network said Monday it has decided to up the rates for its Telugu channels effective 1 April.

For its flagship Telugu channel Gemini TV, the media conglomerate has decided to increase the rates from six to 13 per cent.

The ad rates for the other Telugu channels - Gemini Movies, Gemini Music, Gemini News, Gemini Comedy and Kushi - will be increased from nine to 43 per cent.

The slot fees (broadcast fees) received from the content producer will also be increased accordingly.

Recently, Sun TV announced the hike in ad rates for its Tamil channels - Sun TV, KTV, Sun Music, Sun News, Chutti and Adhitya.

The network will also announce ad rate hike across the other two South markets - Kannada and Malayalam.

The overall effective ad rate hike across the four markets would be in the region of 13-15 per cent, according to market estimates.

Sun had last revised its ad rates across its channels between 10-33 per cent from January 2010. This resulted in an effective hike of 13 per cent, according to market estimates.