MUMBAI: Sulekha.com, a digital marketplace for local needs, has unveiled a new corporate brand identity.

The change reflects Sulekha.com’s new avatar as an e-commerce company focused on local needs.

The new tagline of the company is ‘Delightful discoveries. Everyday’. It captures Sulekha.com’s renewed promise to its visitors to satisfy all their local information needs across multiple domains and delight them with new possibilities.

According to an official statement, the new logo sports metallic sheen and vibrant colours. The fonts used have a contemporary feel and are centered on simplicity and usability.

Sulekha.com is currently running a multi-city campaign to launch the new identity with a host of ATL and BTL marketing activities. It will be spending Rs 50 million during the first month of the launch.

The campaign uses ‘fingertips’ as a motif and features the tagline, “Everything you need in your city. At your Fingertips.”

The campaign amplifies the message that the numerous offerings of Sulekha.com can be accessed instantly and effortlessly through multiple devices like PCs, laptops, tablets, mobile phones, smartphones and landlines, the company said.

Sulekha.com chairman Param Parameswaran said, “Sulekha.com is at an inflection point, having just metamorphosed into an e-commerce company. We have aggressive growth targets for FY13 and are investing heavily in enriching our database and expanding our offerings across multiple platforms. The new brand identity is designed to highlight our customer-centric approach. We want to become synonymous with local information needs in every city”.