MUMBAI: India TV has roped in Sudipto Chowdhuri as senior vice president, sales. He will be responsible for leading the advertising revenue function of the business nationally. He will report to India TV MD Ritu Dhawan.

Chowdhuri‘s last stint was at TV9 Kannada as a national head.
India TV strategist Paritosh Joshi said, "We are happy to welcome Sudipto and expect that his depth of experience will be catalytic for the strong revenue team. We are confident that this will further accelerate the aggressive growth path Independent News Service is following."

With nearly 21 years of experience, Chowdhuri has worked with brands like India Today, Zee Network, INX Network and Star News.

Chowdhuri said, "I feel proud to be associated with India TV, which is one of the most credible media brands in this country. I am sure it would be quite challenging and equally exciting to do business differently in a fiercely competitive genre like Hindi news."