MUMBAI: Lintas Initiative Media (LIM) has appointed media veteran Subhas Warrier as EVP and head of South.

Warrier will report to LIM CEO Sudha Natrajan.

Warrier said, "I am delighted to join the fire power of Lintas Initiative Media. There is a great bunch of people here. The clients here are very aggressive and are open to new ideas and are continuously looking to take more and more innovative initiatives in their marketing effort."

Natrajan added, "A creative mind, bringing back magic to the media business, is what he will bring to the table."

Natrajan is on a mission to build a senior council of experienced professionals with cutting edge expertise at LIM. Appointment of Raghav Subramanian as COO, four months back, was the first step in that direction.

Warrier will further strengthen the council.

Subramanian added, "The South has always been key for Lintas, and has contributed greatly to our overall growth and equity. We have a healthy rooster of large clients with long relationships, and we needed someone with the maturity and width and depth of experience that Subhas brings to the table. We have very aggressive plans for the region for this year, and are already in the process of acquisition of some key new businesses."

Warrier started his career in 1987 with Osterads Advertising and Marketing Dubai.

Prior to his most recent stint with Dentsu Media in Mumbai as their Mumbai Head, he has worked with JWT, Ogilvy, and then MindShare followed with a hand in his own business and a Consultancy Start Up called Eye – 2 – Eye Media in Dubai.