Stronger pictorial warnings in tobacco ads from 1 December

NEW DELHI: New strong pictorial warnings are to be put on cigarette and tobacco packets and in advertisements with effect from 1 December this year in a fresh effort to dissuade tobacco users from consuming tobacco products.

Health Minister Ghulam Nabi Azad has cleared four pictures each of lung and oral cancer that will be used. The warnings will be rotated every two years from December this year.

A new notification issued on 27 May provides for strong pictorial warnings for smoking (cigarettes, bidis, cigars etc.) and smokeless or chewing forms of tobacco products.

The notification has been issued because feedback from different sectors showed that the existing health warnings were not strong and effective so as to influence tobacco users to quit the habit of tobacco use. As there is high prevalence of smokeless tobacco use in the country and the consumption is more among the lower socio-economic class with low levels of literacy, ‘it is hoped that strong pictorial warnings will definitely dissuade tobacco users from consuming tobacco products’.

The notification was issued by making amendments to the Cigarettes and other Tobacco Products (Packaging and Labelling) Rules, 2008.

The Principal rules were published on 15 March 2008 and subsequently amended on 29 September and on 28 November the same year, and again on 3 May 2009, 5 March 2010, 17 May 2010 and 20 December 2010.

The Government had enacted a comprehensive legislation to combat the menace of tobacco - Cigarettes and other tobacco products Regulation of (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, (COTPA) 2003 – which provided for a ban on smoking in public places, ban on sale of tobacco products to and by minors, prohibition of sale of tobacco products within 100 yards of educational institutions, ban on all advertisements of tobacco products, and providing for pictorial health warnings on packages of tobacco products.

After a long legal battle, the Rules relating to Section 7 of COTPA 2003 which mandated pictorial health warnings on tobacco products came into implementation on 31 May, 2009. As India has also ratified WHO Framework Convention on Tobacco Control (FCTC), the Government is committed to implement guidelines and provisions under FCTC. Article 11 of WHO FCTC recommends pictorials health warnings as an effective strategy for reduction of demand of tobacco.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories