MUMBAI: Cultural movement agency StrawberryFrog has established its first office in India at Mumbai. The agency has appointed former BBH India chief creative officer and MD Raj Kamble as managing director and partner. Kamble has worked with agencies like Lowe and BBDO where he was global creative director on Gillette.

StrawberryFrog founder and global chairman Scott Goodson terms his agency as a cultural movement to describe marketing in a fragmenting media and to define an idea on the rise.

Goodson said, "Given the importance of India both for globalising Indian firms looking to grow their companies in new markets and our current clients looking to grow their business in India, it was imperative that we have an office in India."

"I initially met up with Raj in New York many years ago, and since then we have met him many times around the world. He is a cultural fit for StrawberryFrog. He is a talented, smart and a worldly friend and StrawberryFrog is thrilled to have him on board at the helm in India," said Goodson.

Kamble said, "I am a Frog. I was looking for a partnership, something more tangible — a place that has a great culture for creativity, a partner who I can trust and connect with and share a vision. I‘ve known Scott for a long time. He is a good friend and an enthu- preneur. In the last few years I met him many times and we talked about starting StrawberryFrog in India but finally it‘s happening. Plus StrawberryFrog itself is a very unique idea and I think it‘s a great fit for India and the culture we have."

StrawberryFrog will be the first cultural movement agency to open in India - ever. It is known in the Indian market for its ‘rise‘ movement for Mahindra.

StrawberryFrog recently executed the ‘Hello Tomorrow‘ campaign for global airline Emirates. This week StrawberryFrog launched its first international movement for LG and the launch of its Optimus G smartphone which is the next generation challenger brand competing against Apple iPhone 5 and the Samsung Galaxy.

In 2012, StrawberryFrog entered into a partnership with independent stakeholder engagement APCO Worldwide with the goal of powering StrawberryFrog to the next level globally.