MAM

Status quo prevails in the GEC hierarchy

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MUMBAI: Two of the top three general entertainment channels, Sony and Colors, have lost eyeballs while genre leader Star Plus has seen a mild gain in ratings over the earlier week.

Star Plus added 3 GRPs (gross rating points) during the week ended 4 February to end with 309 GRPs (last week 306) according to TAM data for the Hindi speaking markets (C&S, 4+).

The channel leads most of the primetime slots with its five shows in the top 10 GEC list. The top 4 ranked shows are its fiction properties, Saathiya Saath Nibhana (6.21 TVR), Yeh Rishta Kya Kehlata Hai (6.18 TVR), Diya Aur Baati Hum (6.1 TVR) and Is Pyaar Ko Kya Naam Doon (4.70). Star Plus‘ Ek Hazaron Mein Meri Behna Hai occupied the 9th spot with a rating of 3.90.

Set, meanwhile, lost 20 GRPs. Though the position of the channel on the GEC rating chart remained the same, it clocked 217 GRPs (last week 237).

Viacom18‘s flagship channel Colors becomes the biggest loser of the week, shedding 26 GRPs to end with 204 points. Last week, the channel had mopped up 230 GRPs, adding 30 points from the telecast of Screen Awards.

Zee TV saw a 7 GRP rise in this week. Continuing to be the number 4 GEC, the channel ended the week with 179 GRPs (last week 172).

Sab clocked 133 GRPs (last week 132), while Star‘s second GEC Life OK, rested with 83 GRPs (last week 85).

Imagine TV with 55 GRPs (last week 61) and Sahara One with 48 GRPs (last week 45), stood at the bottom of the ladder.

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