MUMBAI: The IPL fever is enticing international hospitality chains.

Close on the heels of Marriott India Hotels & Resorts’ sponsorship deal with Rajasthan Royals comes the Starwood Hotels and Resorts’ agreement with the Delhi Daredevils.
 
Starwood will be the principal hospitality sponsors for the team as they tour around the country to play their matches.

GMR Sports COO Amrit Mathur says, “We look forward to a long and fruitful association with Starwood. They are as passionate about cricket as we are.”

With IPL fever at its zenith, hospitality chains feel it’s the right time to associate with it as part of their brand building exercise.
 
“We are very excited about our partnership with GMR Sports as an associate sponsor for the Delhi Daredevils team. We see this as an opportunity to connect with the Indian audience, engage with them at different levels and leverage this opportunity to drive visibility and generate interest and hype for our brands and in GMR we found the perfect partner,” stated Starwood Asia Pacific Hotels and Resorts
managing director India and regional VP South Asia Dilip Puri.

The visibility for the hospitality brand is promised by the Starwood’s Westin brand logo being carried on the players’ jersey.
 
“During this IPL season we will be celebrating the spirit of the game across our 31 hotels in India which include Westin, Le Meridien, Sheraton, Luxury Collection, Four Points by Sheraton and Aloft, with exciting offers,” added Starwood Asia Pacific Hotels and Resorts regional director of sales and marketing South Asia Rajan Bahadur.