Star's 2nd GEC strategy clicks, Life OK touches 100 GRPs

MUMBAI: Star India’s strategy of having a strong second general entertainment channel, supporting its flagship Star Plus, has finally started working.

Life OK, the four-week-old channel from the stable, has swiftly jumped to 100 GRPs (gross rating points), consolidating its position further. For the channel, the 10 pm show Saubhayawati Bhav, produced by UTV Television, is leading the lineup with an average 2.4 TVR.

The 9.40 pm show Mai Laxmi Tere Angan Ki, made by BBC Worldwide Productions, is averaging 1.4 TVR.

As per TAM data for week ended 7 January (C&S, 4+, HSM), the top four GECs have, however, seen a dip in the ratings. Interestingly, after a long time, Star Plus has come below 300 GRPs.

Though it is holding on to its leading position, Star Plus lost 24 GRPs and registered 287 GRPs in the week (311 GRPs in the last week).

Sony Entertainment Television (Set) has maintained its second position and closed the week with 226 GRPs (last week 236). Colors saw a 5-GRP loss to end the week with 208 GRPs. The new fiction show, Na Bole Tum Na Maine Kuchh Kaha, opened with 2.2 TVR.

Zee TV, remained at No. 4 with 180 GRPs, compared to 184 GRPs in the previous week.

Sab, meanwhile, added six GRPs to end the week with 130 GRPs.

However, Imagine TV has touched its lowest ratings, ending the week six points lower with 58 GRPs.

Sahara One was at the end of the ladder with 38 GRPs, compared to 42 GRPs in the previous week.

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