MUMBAI: Ranbaxy Global Consumer Healthcare (RGCH), a division of Ranbaxy Laboratories has appointed Starcom Worldwide as its media agency. The estimated size of the business is 50 crore plus.

RGCH develops and markets over-the-counter (OTC) products in more than 20 countries across Asia, Africa, the Middle East and Europe. It is one of Ranbaxy‘s fastest growing divisions and offers 15 products, including some top-selling brands like Revital and Volini.

The agency won the media mandates in a competitive pitch process, participated by agencies such as MEC, Prachar (former agency on the account), Omnicom and ZO.

Starcom MediaVest Group India CEO Mallikarjunadas CR said "We are delighted that Ranbaxy has chosen Starcom as its media agency. This win serves as a testament to our identity as a Human Experience Company and our passion for creating innovative work on multiple platforms. We are absolutely thrilled about this new partnership and look forward to taking Ranbaxy to new heights of success."

"Post the company periodic process of media agencies evaluation we are pleased to associate with Starcom as our media agency. Starcom showed good understanding of the OTC business and displayed focused approach on planning and driving cost efficiencies which made us choose them as a partner in a highly close pitch process. Our current agency Prachar has worked well during the critical journey path of our brands and we look forward to an exciting journey ahead with Starcom to take our brands to the next level," added Ranbaxy Global Consumer Healthcare VP Brijesh Kapil.