MUMBAI: Starcom Worldwide has roped in Vineet Sodhani as general manager - integrated marketing. He will be based in Mumbai and report to COO-South Asia Sandeep Lakhina.

In this newly created role, Sodhani will be the leader on delivering integrated marketing communication offerings to clients of Starcom Worldwide. He will help clients make optimum use of the specialist service offerings of the agency by working closely with account management teams.
 
Starcom MediaVest Group offers clients services in specialist disciplines that include rural marketing, digital marketing, retail branding, out-of-home and mobile marketing.

Says Starcom Worldwide COO-South Asia Sandeep Lakhina, "Marketers‘ needs are constantly evolving and they are actively looking for innovative solutions to achieve their objectives in the most productive manner. In this new role, Vineet will help us identify clients‘ needs and work with client servicing teams to offer clients an integrated approach to marketing."
 
Sodhani joins Starcom Worldwide with 14 years of experience. Prior to this, he was AVP, marketing at Hansa Research.