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Starcom Worldwide bags media duties of Educomp Solutions

MUMBAI: In the wake of a multi-agency pitch, Starcom Worldwide Delhi has bagged the media duties of Educomp Solutions.


The agency takes on the role of a channel planning partner and will be responsible for all media planning and buying duties for Educomp. It will be activating relevant touch points that ultimately drive revenue for Educomp.
 
Says Educomp director Abhinav Dhar, "Starcom did well in the pitch process. Our brief evaluated the agencies on four counts - talent helming the account, consumer insights, ideas anchored on business goals and stretching the budget. Starcom did well in all areas. Now comes the exciting part - delivering and executing."
 
Avers Starcom Worldwide executive director, India - North Tarun Deep Kumar, "It‘s a fantastic start to the year with the Educomp win. Understanding the realities of the education industry resulted in winning the account. Our unwavering focus on business-building ideas made our argument compelling."


Starcom Worldwide has already commenced the work on the account.
 
Founded in 1994, Educomp Solutions is a globally diversified education solutions provider. It reaches out to over 25,000 schools and 14 million learners and educators across the world with 27 offices worldwide including an office in Canada, 20 in India, two in Singapore, one in Sri Lanka and three in the United States.
 
 

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