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Starcom wins Linc Pens? media biz

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MUMBAI: Starcom Worldwide has won the media duties for Linc Pens.

The account has been won on the back of multi-agency pitch. It will be handled out of the Mumbai office.

Starcom Worldwide- Mumbai VP Rajendra Dwivedi said, "We are happy with the win and look forward to our alliance with Linc Pens. We are sure our approach of human experience strategy will create long lasting associations between brand and consumer. Our robust planning coupled with proprietary tools and techniques will make it a preferred brand among consumers."

Linc Pens general manager ? marketing Tanmay Chattopadhyay added, "Our mission is to create a smooth writing experience for our consumers. We chose to partner with Starcom for their ability to create experiences and associations with a long-lasting impact. We are certain that our alliance with Starcom will help us further leverage our brand association and become the preferred writing equipment for every consumer."

Linc Pen and Plastics is engaged in the manufacturing, marketing and exporting of writing instruments and stationery products. The portfolio consists of 50 products, which are sold in over 30 countries.

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