MUMBAI: Starcom MediaVest Group, a division of Publicis Groupe‘s operating unit VivaKi, is in the process of strengthening its teams.

The marketing communications company has started by making several appointments and changes to its Delhi team.
 
Executive director India -- North Tarun Nigam will now spearhead SMG’s business impact division nationally. This division will focus on process optimisation.

Also, Deepak Sharma returns to Starcom as general manager and will be responsible for non Samsung businesses at the Delhi office. 
 
Sharma had a five year stint with Starcom earlier. He has worked at Maxus and most recently Dentsu. He will report to Nigam.

There have been a few other senior appointments on Starcom’s team Samsung. Sulina Menon has been hired as executive director, while Girish Upadhyay comes on board as general manager.

Menon has previously worked at Cheil, Carat, Zee Group and Contract. Upadhyay moves from Starcom Mumbai. 
 
In addition to the above, Anita Bose joins VivaKi Exchange as senior vice president and will be the SMG buying lead.

Bose was most recently with GroupM and has over a decade’s experience in media buying and client management.