Starcom MediaVest Group announces two key hires

MUMBAI: Starcom MediaVest Group has announced a couple of management changes and key appointments to strengthen the organisation.

The media agency has appointed Gerald Roche as VP for the south division operating out of Banglore and Sameer Kapoor as VP at their Gurgaon office.

Sameer Kapoor - Vice President Starcom Worldwide Gurgaon

This announcement comes in the wake of SMG solidifying its position as an employer of choice and is a step towards becoming the leading Media Agency in the country.

Starcom MediaVest Group India CEO Mallikarjunadas CR said, "The appointments of Sameer and Gerald reflect SMG?s commitment to attracting the best and brightest talent to our agency."

"Sameer and Gerald are reliable leaders with robust backgrounds in business development and client relationship management. They will fit very well within our strongly established client-driven culture and we are sure they will continue their successful runs with us," added Mallikarjunadas.

On his appointment Roche said "I?m truly delighted and encouraged that SMG, anchored by its analytics resources, has digital (and not just television) at the front and center of its media planning and I look forward to contributing to this team effort in no small measure"

Gerald Roche - Vice President Starcom Worldwide South

Prior to Starcom, Roche was heading the Media buying division for Madison Media Infinity and Platinum Media. In a career spanning over fifteen years he has worked with Sony Entertainment Television, Dubai Outdoor Media, Mindshare, Carat Media Services, OMD Dubai, Bozell Prime Dubai.

He has handled different clients in his earlier stints like Asian Paints, Axis Bank, Bharti AXA Life Insurance, Britannia Industries, Cadbury / Kraft Foods India, IDFC, Marico, McDonald?s India, Tata Chemicals and Turner Television (Imagine TV).

Kapoor on the other hand brings to the table his decade long experience, he has worked with Madison Media Plus, Madison media, Initiative media, Optimum media solutions and Universal McCann with the various clients - Hyundai, General Motors , Maruti, Bharti Airteland Bacardi Martini. He will be heading Samsung for Starcom in his new stint.

"I look forward to working with a great organisation and a great client like Samsung. Starcom is going from strength to strength; I?m excited to be a part of this growth oriented organisation and being present while we achieve greater heights of success," said Kapoor.

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