MUMBAI: Caratlane.com, the online portal offering a selection of diamond jewellery, has appointed Starcom as its media agency.

The agency will handle all the media investments for Caratlane.com. The account will be managed from the Chennai office.

Starcom Worldwide - Chennai VP Narendra Alambara said, “We are happy to partner with the pioneers of online diamond jewellery business. Caratlane.com has a superior business model that ensures quality of the product, with better prices for the consumer. Their decision to work with us will help them accelerate visibility. Starcom’s solid research and strong consumer data will help Cartlane.com achieve higher business returns and become a name to be reckoned with in the diamond jewellery business.”

Caratlane.com offers a range of diamonds and diamond jewellery online. They also have offline operations and diamonds are available at select stores.