MUMBAI: With the sixth season of Desperate Housewives kicking off on Friday at 10 pm, English GEC Star World is doing marketing activities around it.
 
Promo spots have been purchased on music channels, lifestyle channels and English news channels apart from the regular on-air promotion across a few channels on the Star network. The theme of the campaign is ‘Never underestimate a housewife‘.

In the sixth season, rivalry between the characters grows as each seeks to fulfill her agenda. The spots see the characters wearing battle gear to convey the message that this time around there will be more dramatic tension. 
 
On the print side there will be an ad in next month‘s edition of Vogue. The broadcaster will also be running a contest in association with Garnier. Garnier Gift Hampers will be given away. The broadcaster has also tied up with Anita Dongre‘s Fashion Store. Shopping bags have been branded with the logo of the channel and the show.
 
On the online front, the broadcaster is using Orkut, Twitter and Facebook to connect with fans of the show. Updates of the show will be provided. Star World also has a microsite for the show where wallpapers among other things will be available.

Star is also gearing up for the Oscar Awards. It has done a tie up with PVR. Standees have been put up to educate movie buffs about the nominees and why they have ben nominated.

The Oscar Awards will air live on 8 March at 6:30 am on Star Movies.