MAM

Star Sports ropes in 3 sponsors for Hockey India League

MUMBAI: Star Sports has roped in three sponsors including Amul, Dabur, and Tata DoCoMo for the inaugural Hockey India League (HIL).

The sportscaster had launched a high decibel 360 degree marketing campaign to promote HHIL across various communication platforms with the core theme as ‘Ladoh Toh Aise‘ - Or "Fight Like this". McCann Erickson India led by Prasoon Joshi and his team conceptualised the campaign.

"We have tried to capture the aggressive and positive attitude required to fight leveraging on speed and physicality of hockey in our campaign. To make it happen, we flew in celebrated ad-film director Nick Livesey from England who has shot hockey in an iconic new way," said ESPN Software India MD Aloke Malik.

The sports broadcaster has roped in former India cricketer and Member of Parliament Navjot Singh Sidhu as the brand ambassador of the league.

The HIL will be broadcast in English and Hindi on Star Sports and Star Cricket in addition to being streamed live on YouTube.

The league will be broadcast with Hindi commentary on Star Sports while Star Cricket will broadcast select matches of the league in English. A total of 22 matches will be broadcast in English commentary on Star Cricket.

Star Sports will broadcast 31 matches, while two matches will be broadcast on ESPN and one match is scheduled on ESPN HD. There will also be a 30-minute highlight capsule each match day after the airing of the last match.

Live streaming of all the matches would also be available on youtube.com/thehockeyindialeague.

A total of 34 matches will be played across 24 match days on home and away basis across five franchisee cities namely Delhi, Mumbai, Lucknow, Jalandhar and Ranchi. HIL. The event, kicking off this Monday, will end on 10 February.

"As official broadcasters, we will showcase hockey in a completely new avatar. It will be a TV experience relevant to India‘s young sports audience. We will have HD production supported by new camera angles for sharper imagery. We will support the telecast with vibrant color stories to sustain viewer interest through the league. For providing our viewers with a sharp, incisive and engaging view of the game both in Hindi and English language, we have put in place an illustrious panel of experts as well," said Malik.

The broadcaster unveiled a panel of hockey experts and presenters who will do commentary on live telecast as well as pre and post match analysis through the league.

The Hindi commentary panel includes eminent former Indian Hockey players like Mir Ranjan Negi, Jugraj Singh, Deepak Thakur, Mohammed Shahid and Pargat Singh. The English commentary panel comprises of Viren Rasquinha, Cedric D‘Souza, AB Subbaiah and Sandeep Somesh.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/sara.jpg?itok=l1jSO--T
ITC Fiamamakes a game-changing move in personal care introduces Fiama Scents – Bodywashes with touch activated fragrance

ITC’s leading personal care brand and the 2nd largest shower gel brand in the country, Fiama, announced the launch of Fiama Scents.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/tra.jpg?itok=7DzdrqxW
Big B is India’s most trusted personality: TRA Research

Personalities demonstrate the quotient of trust and confidence of fans and followers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/bhuvan.jpg?itok=fSuaL_vS
Bhuvan Bam’s new video ‘The Brighter Side’ has a strong message for students

Bhuvan Bam of BB Ki Vines has posted a video called ‘The Brighter Side’ with an important message on his YouTube channel.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/travel.jpg?itok=A5kG6ve9
Travel Money launches The Unbeatable Forex Festival

Travel Money, the flagship foreign exchange brand of FCM Travel Solutions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/cricket.jpg?itok=XoO6mR82
CricketNext launches #EkCupAur campaign for World Cup 2019

With the ICC World Cup in England and Wales just ten days away, News18’s CricketNext.com has launched a brand campaign to bring India’s dedicated fans closer to their team by sending them their wishes to win the World Cup for a third time after 1983 and 2011.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/dhoni.jpg?itok=t4p9FwUQ
Sumadhura Group launches new ad campaign featuring brand ambassador MS Dhoni

Sumadhura Group, one of South India’s top realtors, recently launched an ad featuring its brand ambassador MS Dhoni as a part of the group’s upcoming brand campaign #HomesYouDontWantToLeave.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/budxlr.jpg?itok=Y3sOzg5y
Budxblr ends on a high note with extraordinary collabs and unforgettable performances

Budweiser Experiences recently concluded the Bangalore edition of their renowned music programme, BUDX, on 18th May 2019

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/marathi.jpg?itok=0dNF-nES
The watchful eye of Bigg Bossreturns for the second season on Colors Marathi

A politician’s ambition, a lavani dancer’s chance to revive her lost glory, acelebrity chef’s desire to whip up a storm and anactor’s golden opportunity to come into the limelightonce again – a colorful house with interestingindividuals – COLORS Marathi presents another inventive and extraordinary...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/News18.jpg?itok=KiemwULn
News18-IPSOS exit poll predicts big win for BJP & NDA

Narendra Modi is returning to power with a bang, the News18-IPSOS exit poll has projected. The incumbent Prime Minister is projected to steer the Bharatiya Janata Party (BJP) to majority in the Lok Sabha on its own with 276 seats. That is just six seats short of the 282 seats it won in 2014.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories