Star Plus, Zee TV gain in week 24 of TAM

MUMBAI: Star Plus and Zee TV notched the highest gains in week 24 with an additional 12 GRPs and 13 GRPs to take their individual scores to 254 and 193 GRPs respectively, according to the weekly ratings provided by a TV channel. On the other hand, last week?s highest gainer Colors shed 17 GRPs taking its total to 181 GRPs at No 3 position.

Sony Entertainment Television followed at the No 4 position with a tally of 151 GRPs. Sab lopped off two GRPs this week taking its tally to 140 GRPs. Life OK which was the next highest gainer last week saw a huge fall, losing 22 GRPs to end the week with 127 GRPs.

Numero uno Star Plus? chart topper Diya Aur Baati Humincreased marginally generating 4.4 TVR (4.1 TVR last week). Unlike last week, Star?s fictional series appears to have enraptured viewers this week. Yeh Rishta Kya Kehlata Hai increased to 3.5 TVR (3.1 TVR last week), Pyaar ka Dard to 3.2 TVR (3.0 TVR last week) followed by Veera at 2.5 TVR (2.1 TVR last week). With several new reality shows on air, the channel?s talent hunt-cum-reality show India?s Dancing Superstar snipped off some viewers when it rated 1.5 TVR on Saturday and 1.4 TVR on Sunday. On 14 June, Star aired Masterchef grand finale generating 3.7 TVR. It thus, proved to be a fulfilling week for Star Plus.

The new No. 2 Zee TV?s new reality show DID Super Moms lost 0.2 points on Saturday and 0.4 points on Sunday generating 2.8 TVR (3.0 TVR) and 3.2 TVR (3.6 TVR) respectively. Its fictional offeringQubool Hai lost 0.1 points taking its tally to 2.8 TVR (2.9 TVR),Sapne Suhane Ladakpan Ke saw a slight growth to 2.5 TVR (2.3 TVR) whereas, Punar Vivaah fell to 1.1 (1.4 TVR).

The new reality peepshow Connected Hum Tum witnessed a drop to 0.7 TVR (1.1 TVR). What was surprising was the rating that the Hindi feature film ABCD - Any Body Can Dance got -2.7 TVR in the afternoon and 1.5 TVR in the evening on 16 June.

Colors slipped to No. 3 as its popular celebrity dance reality showJhalak Dikhhla Jaa declined this week as it generated a 2.0 TVR on Saturday(2.4 TVR) and 1.9 TVR on Sunday (2.3 TVR). Fiction shows on Colors seem to be dragging. Thus, Balika Vadhuwitnessed a slight drop when it rated 2.6 TVR (2.8 TVR),Madhubala- Ek Ishq Ek Junoon, last week?s channel leader, also shed ratings and closed at 2.5 TVR (2.9 TVR). Still, another dailyUttaran, remained relatively stable when it rated 2.3 TVR (2.2 TVR).

Fourth placed, Sony Entertainment Television?s long running crime series CID and Crime Patrol managed to stay stable, registering 2.3 TVR and 1.7 TVR respectively. On the other hand, Comedy Circusdropped to 1.1 TVR (1.3 TVR). Its new historical show Maharana Pratap remained stable generating 1.3 TVR. Other fiction shows either held on to their viewership or dipped marginally during the week. Sony?s all new Indian Idol Junior (IIJ) remained stable with ratings of 1.9 TVR on Saturday and 1.8 TVR (1.9 TVR) on Sunday.

Fifth placed, Sab saw a slight growth from last week. Its fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 3.1 TVR (3.0 TVR). Lapataganj (in-laws) rose to 1.3 TVR (0.5 TVR). Other fictional shows witnessed a marginal rise.

Life OK?s top series Mahadev saw a drop to 1.6 TVR (2.0 TVR). The new fiction show Do Dil Ek Jaan managed to get 0.5 TVR (0.6 TVR).Hum Ne Li Hai... Shapath dropped down marginally to 0.9 TVR (1.5 TVR).

Finally, Sahara showed some improvement when it rated 19 GRPs (16 GRPs last week), but it still continues to be at the bottom.

In the movie channels genre: Zee Cinema managed to remain stable rating 108 GRPs; Star Gold rose seven points, reporting 106 GRPs (99 last week) and Movies OK was at 51 GRPs (53 last week). On the other hand, Max reported 116 GRPs (110 last week).

All in all, week 24 saw channels win some and lose some, as always.

Also read:

Colors and Life OK the biggest gainers in TAM week 23

Star Plus and Sab gain in TAM week 22

Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories