Star Plus sheds 50 GRPs; Colors, Zee TV see small gains

MUMBAI: GEC flock leader Star Plus that had sky-rocketed to cut through the 400 plus GRP mark has shed 50 points for the week ended 3 July to pocket 362 points (411 GRPs previous week).

The plunge was primarily led by a drop in its weekday primetime and weekend movie viewership, as the channel lost 21 GRPs (139 GRPs against 160 GRPs in previous week) from the former while the latter could fetch a mere 13 GRPs (22 GRPs previous week) into the kitty.

While almost all primetime shows either dropped in performance during the week or remained stable, it was only Sasural Genda Phool at 7.30 pm (Monday to Friday) that saw a slight upswing in its viewership. 
Bidaai, though the top rated show for the week, fell to 5.3 TVR (6.6 TVR previous week) while Yeh Rishta is at 4.9 TVR (5.9 TVR previous week) and Pratigya is at 5 TVR (5.4 TVR in previous week). Also, the Saturday 8 pm special rated 4.2 TVR. Meanwhile, Saathiya remained stable at 1.8 TVR.

Also, the recently launched Balaji show, Tere Liye, at 10 pm has dropped to a TVR of 3.7 (3.9 TVR previous week) while the IIFA Awards Sri Lanka Curtain raiser (Sunday 10 pm) is at 0.8 TVR over its one-hour slot.

Chand Chupa Badal Mein (Mon-Fri 8 pm), on the other hand, opened with 1.8 TVR on Monday and averaged 1.5 TVR for the week.

As far as movies are concerned, Star Plus had the world TV premiere of Paathshala (Sunday 6.30 pm) that delivered a 1.3 TVR while Kal Ho Na Ho at 1 pm on Sunday delivered 0.8 TVR.

Colors, on the other hand, has added 16 GRPs over the previous week to pocket 269 points. The win is principally on the back of weekend movies as the genre has added 22 points to the channel scorecard (39 GRPs over 17 GRPs in precious week).

The channel showed five movies during the weekend. Kites on Sunday at 8 pm delivered a 2.1 TVR and Ajab Prem on Saturday at 6.30 pm earned 1.8 TVR as the movie ran break less while My Friend Ganesha-3 on Sunday at 11.30 am fetched 0.9 TVR. Welcome ran twice during the week - Saturday 3.30 pm with 0.8 TVR and Sunday 11 pm with 0.6 TVR. Baghban was aired on Sunday at 4.30 pm to register a 0.7 TVR.
The channel‘s weekday primetime also saw an upswing. Uttaran has once again moved up the ladder to deliver 4.2 TVR (3.8 TVR in previous week). Balika Vadhu too has moved upward to deliver 4.1 TVR (3.7 TVR previous week). Laagi Tujhse Lagan has grown to 3.2 TVR (2.8 TVR).

Colors afternoon show Kitchen Champion (Mon-Fri, 1 - 2 pm) is steady at 1.6 TVR (in the third week since launch).

Third in command Zee TV (228 GRPs) too has seen a growth of 18 GRPs for the week, chiefly fuelled by weekday primetime that added 115 points (99 GRPs) to the channel scorecard.

Pavitra Rishta is at 5.2 TVR (4.4 TVR previous week), while Agle Janam is at 3.1 TVR (2.9 previous week), Chhoti Bahu at 2.5 TVR (2.2 TVR), Jhansi Ki Rani at 3.7 TVR (3.5 TVR previous week), Yahan Mein Ghar Ghar Kheli at 3.2 TVR (2.7 TVR previous week), 12/24 Karol Bagh at 2.1 TVR (1.9 TVR previous week) and Do Saheliyaan at 1.1 TVR (0.9 previous week). 
The channel showed Taare Zameen Par on Sunday at 7 pm that delivered 1.2 TVR and Karz on Saturday 4.30 pm delivered 0.4 TVR.

Overall, the channel genres which have grown during the week are - Hindi movies 498 GRPs (446) and Marathi GEC 143 GRPs (134). The genres which dropped are: Hindi GEC 1301 GRPs (1323), sports 138 GRPs (171), kids 231 GRPs (246).

Latest Reads
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories