Star Plus sheds 50 GRPs; Colors, Zee TV see small gains

MUMBAI: GEC flock leader Star Plus that had sky-rocketed to cut through the 400 plus GRP mark has shed 50 points for the week ended 3 July to pocket 362 points (411 GRPs previous week).

The plunge was primarily led by a drop in its weekday primetime and weekend movie viewership, as the channel lost 21 GRPs (139 GRPs against 160 GRPs in previous week) from the former while the latter could fetch a mere 13 GRPs (22 GRPs previous week) into the kitty.

While almost all primetime shows either dropped in performance during the week or remained stable, it was only Sasural Genda Phool at 7.30 pm (Monday to Friday) that saw a slight upswing in its viewership. 
Bidaai, though the top rated show for the week, fell to 5.3 TVR (6.6 TVR previous week) while Yeh Rishta is at 4.9 TVR (5.9 TVR previous week) and Pratigya is at 5 TVR (5.4 TVR in previous week). Also, the Saturday 8 pm special rated 4.2 TVR. Meanwhile, Saathiya remained stable at 1.8 TVR.

Also, the recently launched Balaji show, Tere Liye, at 10 pm has dropped to a TVR of 3.7 (3.9 TVR previous week) while the IIFA Awards Sri Lanka Curtain raiser (Sunday 10 pm) is at 0.8 TVR over its one-hour slot.

Chand Chupa Badal Mein (Mon-Fri 8 pm), on the other hand, opened with 1.8 TVR on Monday and averaged 1.5 TVR for the week.

As far as movies are concerned, Star Plus had the world TV premiere of Paathshala (Sunday 6.30 pm) that delivered a 1.3 TVR while Kal Ho Na Ho at 1 pm on Sunday delivered 0.8 TVR.

Colors, on the other hand, has added 16 GRPs over the previous week to pocket 269 points. The win is principally on the back of weekend movies as the genre has added 22 points to the channel scorecard (39 GRPs over 17 GRPs in precious week).

The channel showed five movies during the weekend. Kites on Sunday at 8 pm delivered a 2.1 TVR and Ajab Prem on Saturday at 6.30 pm earned 1.8 TVR as the movie ran break less while My Friend Ganesha-3 on Sunday at 11.30 am fetched 0.9 TVR. Welcome ran twice during the week - Saturday 3.30 pm with 0.8 TVR and Sunday 11 pm with 0.6 TVR. Baghban was aired on Sunday at 4.30 pm to register a 0.7 TVR.
The channel‘s weekday primetime also saw an upswing. Uttaran has once again moved up the ladder to deliver 4.2 TVR (3.8 TVR in previous week). Balika Vadhu too has moved upward to deliver 4.1 TVR (3.7 TVR previous week). Laagi Tujhse Lagan has grown to 3.2 TVR (2.8 TVR).

Colors afternoon show Kitchen Champion (Mon-Fri, 1 - 2 pm) is steady at 1.6 TVR (in the third week since launch).

Third in command Zee TV (228 GRPs) too has seen a growth of 18 GRPs for the week, chiefly fuelled by weekday primetime that added 115 points (99 GRPs) to the channel scorecard.

Pavitra Rishta is at 5.2 TVR (4.4 TVR previous week), while Agle Janam is at 3.1 TVR (2.9 previous week), Chhoti Bahu at 2.5 TVR (2.2 TVR), Jhansi Ki Rani at 3.7 TVR (3.5 TVR previous week), Yahan Mein Ghar Ghar Kheli at 3.2 TVR (2.7 TVR previous week), 12/24 Karol Bagh at 2.1 TVR (1.9 TVR previous week) and Do Saheliyaan at 1.1 TVR (0.9 previous week). 
The channel showed Taare Zameen Par on Sunday at 7 pm that delivered 1.2 TVR and Karz on Saturday 4.30 pm delivered 0.4 TVR.

Overall, the channel genres which have grown during the week are - Hindi movies 498 GRPs (446) and Marathi GEC 143 GRPs (134). The genres which dropped are: Hindi GEC 1301 GRPs (1323), sports 138 GRPs (171), kids 231 GRPs (246).

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories