Star Plus gains 17 GRPs while others fall

MUMBAI: Star Plus is continuing to lead the Hindi general entertainment channel (GEC) genre, while Sony Entertainment TV (Set), Colors and Zee TV have declined in the week ended 1 October.

As per TAM data for week 40 (25 September-1 October) for the Hindi speaking markets (C&S, 4+), Star Plus added 17 GRPs (gross rating points) this week. The channel ended the week with 306 GRPs (last week 289).

The week also saw grand finale of three shows - Just Dance (Star Plus), India‘s Got Talent 3 (Colors) and Saregamapa Lil Champs (Zee TV). Just Dance clocked maximum, i.e. 2.9 TVR, while IGT3 and Lil Champs got 2 TVR and 2.6 TVR respectively.
Set, meanwhile, lost 21 GRPs and ended the week with 249 GRPs (270 GRPs in previous week). Colors continued to be at third place with 205 GRPs after losing 6 GRPs. However, the channel may see a jump next week as it will include Bigg Boss5’s launch day ratings.

For Zee TV, the news continues to be bad. The flagship channel of Zee Entertainment Enterprises touched a new low, sinking to 157 GRPs (last week 176). No show of the channel figured in the top 10 list.

Sab clocked 126 GRPs (last week 123), followed by Imagine TV with 75 GRPs (last week 78).

Meanwhile, Sahara One has once again raced ahead of Star One. Sahara One closed the week with 36 GRPs (last week 33), while Star one came down to 33 GRPs from previous week‘s 39 GRPs.
Amongst the top 10 shows, Star Plus‘ Saathiya remained on top with a peak TVR of 6.22, followed by Set’s KBC (4.44 TVR) and Bade Achhe Lagte Hain (4.42 TVR). Other shows on the list are: Is Pyaar Ko Kyaa Naam Doon (Star Plus, 4.2 TVR), Uttaran (Colors, 3.94 TVR), Sasural Genda Phool and Yeh Rishta (Star plus, 3.9 TVR each), Balika Vadhu (Colors, 3.81 TVR), Pratigya (Star Plus, 3.76 TVR) and Crime Petrol (Set, 3.71 TVR).

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