Star Plus gains 17 GRPs while others fall

MUMBAI: Star Plus is continuing to lead the Hindi general entertainment channel (GEC) genre, while Sony Entertainment TV (Set), Colors and Zee TV have declined in the week ended 1 October.

As per TAM data for week 40 (25 September-1 October) for the Hindi speaking markets (C&S, 4+), Star Plus added 17 GRPs (gross rating points) this week. The channel ended the week with 306 GRPs (last week 289).

The week also saw grand finale of three shows - Just Dance (Star Plus), India?s Got Talent 3 (Colors) and Saregamapa Lil Champs (Zee TV). Just Dance clocked maximum, i.e. 2.9 TVR, while IGT3 and Lil Champs got 2 TVR and 2.6 TVR respectively.

Set, meanwhile, lost 21 GRPs and ended the week with 249 GRPs (270 GRPs in previous week). Colors continued to be at third place with 205 GRPs after losing 6 GRPs. However, the channel may see a jump next week as it will include Bigg Boss5?s launch day ratings.

For Zee TV, the news continues to be bad. The flagship channel of Zee Entertainment Enterprises touched a new low, sinking to 157 GRPs (last week 176). No show of the channel figured in the top 10 list.

Sab clocked 126 GRPs (last week 123), followed by Imagine TV with 75 GRPs (last week 78).

Meanwhile, Sahara One has once again raced ahead of Star One. Sahara One closed the week with 36 GRPs (last week 33), while Star one came down to 33 GRPs from previous week?s 39 GRPs.

Amongst the top 10 shows, Star Plus? Saathiya remained on top with a peak TVR of 6.22, followed by Set?s KBC (4.44 TVR) and Bade Achhe Lagte Hain (4.42 TVR). Other shows on the list are: Is Pyaar Ko Kyaa Naam Doon (Star Plus, 4.2 TVR), Uttaran (Colors, 3.94 TVR), Sasural Genda Phool and Yeh Rishta (Star plus, 3.9 TVR each), Balika Vadhu (Colors, 3.81 TVR), Pratigya (Star Plus, 3.76 TVR) and Crime Petrol (Set, 3.71 TVR).


Latest Reads
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories