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Star Plus continues to rule the GEC genre

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MUMBAI: The pecking order of the top four Hindi general entertainment channels (GECs) remains unchanged and Star Plus continues to lead the genre.

As per TAM data (HSM, C&S, 4+) provided by the Hindi GECs, Star Plus has added 11 GRPs to pocket 264 GRPs for the week ended 1 September. Its fiction shows continue to do well but the viewership of leading property ?Diya Aur Baati Hum? dropped to 5.6 TVR from 6.7 TVR in the preceeding week.

Colors shed 14 GRPs but is still the second most watched channel in the genre backed by its fiction shows like ?Balika Vadhu? (5.5 TVR), ?Parichay? (2.6 TVR) and ?Madhubala? (2.5 TVR) that have seen increase in eyeballs. The channel collected 244 GRPs for the week ended 1 September. Colors might see the performance bettering next week because it?s launching Sahara-One?s singing reality show ?Sur-Kshetra? on 8 September.

Holding on to the No.3 position is Zee TV which lost 10 GRPs to end the week with 227 GRPs. The reason for the loss in numbers could be the fall in ratings of its newly launched shows like ?Ramayana? and ?Dance Ke Superkids?. The epic show, which had opened with 2.7 TVR, had ratings of 1.3 in the week. Meanwhile, ?Dance Ke Superkids? fell from 5.6 TVR to 4.4 TVR.

Sony Entertainment Television (Set) lost a GRP to record 210 GRPs. The grand finale episode of Indian Idol-6 that ran for almost two-and-a-half hours clocked 3.3 TVR on Saturday. Its most watched fiction show ?Bade Ache Lagte Hai? rated 3.4 TVR (last week 3.3 TVR). The channel is launching its biggest game show, ?Kaun Banega Crorepati -6?, on 7 September. Hosted by Amtibach Bachan, the show is expected to up Sony?s ratings and hierarchy in the Hindi GEC pecking order.

Life OK with 132 GRPs (last week 126) is the next in the ladder while just a GRP away is Sab with 131 GRPs (last week 126). Sahara One with 35 GRPs (last week 37) follows.

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