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Star Movies takes new marketing steps to promote Oscars

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MUMBAI: Star Movies is looking to build up the excitement and anticipation for the Oscars? with initiatives across the country with the ?Star Movies Oscar tour?, along with the 11 pm film festival, Oscar Fever, showcasing the most acclaimed winning and nominated films, all month long.

Star Movies is organising an Oscar tour that will give fans across the metros an opportunity to get up, close and pose with a ?Real? Oscars Trophy. Star Movies will present the golden statuette won by Bhanu Athaiya, the first Indian to have won the Oscars in 1983 for best costume design for Gandhi, to Delhi, Kolkata, Bangalore and Mumbai. The Oscar? Tour is unique in that no one ? let alone a broadcaster ? has undertaken an initiative of this nature. In addition, the channel will also be conducting enjoyable on ground Oscar? Quiz in each of these cities to engage with their fans.

On air, the broadcaster will have ?Oscar? Fever?. Every Monday to Friday, fans can catch movies like ?127 Hours?, Schindler?s List, Toy Story 3, ?The Fighter?, ?Crazy Heart?. The movie of the month is ?Black Swan?.

Star India GM, senior VP, English Channels Saurabh Yagnik said, ?This is an exciting opportunity for viewers and it gives us great pleasure to bring this once in a lifetime Oscars? experience for the true Hollywood fans across the country. We are proud to present a ground-breaking, modern and captivating consumer experience that will not just allow consumers to be a part of the Oscars experience on Star Movies, but give them an opportunity to actually feel the thrill of touching and feeling a real Oscars? Trophy when it arrives in their city. We are quite certain that our fans across the country will enjoy the line-up of activities (on air and on ground) that we have in store for them.?

The channel will air the 84th Academy Awards on 27 February at 6 am with a repeat at 8 pm.

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