MUMBAI: English movie channel Star Movies has announced a new marketing initiative ‘Star Movies Chillout Nites‘.

The property aims to promote the channel‘s Movie of the Month offering in a disruptive and engaging manner. This will provide a fully sponsored house party with soft drinks, food and exclusive Star Movies Chill Out Nites Party Kits for true Hollywood fans in India, to celebrate and watch the premiers of their favorite Hollywood blockbusters on the channel, from the comfort of their homes and in the company of their friends.

Star Movies Chillout Nites will kick start on 26 November with an exhaustive number of home parties for the Movie of the Month, "The A-Team", at 200 homes with over 3,000 people across four cities.

Destined to redefine the way viewers watch favorite Hollywood titles with friends on television, Star Movies will host this mass Hollywood bash, once every quarter, starting this November, the channel said.

To be a part of this experience viewers have to participate in a simple contest and answer question that is broadcasted on Star Movies. Viewers can also participate in this contest via the Star Movies India Facebook Fan page. Lucky viewers get the opportunity to host a Star Movies Chillout Nites party at their homes for their friends.

Star India GM, senior VP, English channels Saurabh Yagnik said, "Star Movies is a Hollywood expert and a leading destination for the biggest Hollywood blockbusters in India. We bring premieres of the biggest Hollywood movies to viewer homes every month. Our endeavour is to engage our audiences not just on television but beyond. Through this initiative we will enrich our viewers‘ experience of our flagship property "Movie of the Month" by hosting parties at their homes for the winners of the contest and their friends.
 
"We are very excited with this innovative on ground property that we have created that it will it will be a path breaking engagement program for the channel."

To cement its position as the Hollywood expert and a pioneering leader in the category, Star Movies has also recently introduced a property ‘Hollywood Premieres‘, that hosts exclusive screenings of the awaited Hollywood blockbusters at leading theatres for fans in India, even before their theatrical release in the country. Through this initiative, the broadcaster says that it has already received a good response from fans for the screenings of Hollywood blockbusters such as ‘The Three Musketeers‘ and ‘In Time‘.