Star Movies introduces Chillout Nites

MUMBAI: English movie channel Star Movies has announced a new marketing initiative ‘Star Movies Chillout Nites‘.

The property aims to promote the channel‘s Movie of the Month offering in a disruptive and engaging manner. This will provide a fully sponsored house party with soft drinks, food and exclusive Star Movies Chill Out Nites Party Kits for true Hollywood fans in India, to celebrate and watch the premiers of their favorite Hollywood blockbusters on the channel, from the comfort of their homes and in the company of their friends.

Star Movies Chillout Nites will kick start on 26 November with an exhaustive number of home parties for the Movie of the Month, "The A-Team", at 200 homes with over 3,000 people across four cities.

Destined to redefine the way viewers watch favorite Hollywood titles with friends on television, Star Movies will host this mass Hollywood bash, once every quarter, starting this November, the channel said.

To be a part of this experience viewers have to participate in a simple contest and answer question that is broadcasted on Star Movies. Viewers can also participate in this contest via the Star Movies India Facebook Fan page. Lucky viewers get the opportunity to host a Star Movies Chillout Nites party at their homes for their friends.

Star India GM, senior VP, English channels Saurabh Yagnik said, "Star Movies is a Hollywood expert and a leading destination for the biggest Hollywood blockbusters in India. We bring premieres of the biggest Hollywood movies to viewer homes every month. Our endeavour is to engage our audiences not just on television but beyond. Through this initiative we will enrich our viewers‘ experience of our flagship property "Movie of the Month" by hosting parties at their homes for the winners of the contest and their friends.


"We are very excited with this innovative on ground property that we have created that it will it will be a path breaking engagement program for the channel."

To cement its position as the Hollywood expert and a pioneering leader in the category, Star Movies has also recently introduced a property ‘Hollywood Premieres‘, that hosts exclusive screenings of the awaited Hollywood blockbusters at leading theatres for fans in India, even before their theatrical release in the country. Through this initiative, the broadcaster says that it has already received a good response from fans for the screenings of Hollywood blockbusters such as ‘The Three Musketeers‘ and ‘In Time‘.

Latest Reads
Irrfan Khan promotes Digital India in new Mastercard campaign

Aimed at accelerating the country's shift from cash to digital payments, Mastercard has launched ‘KhulGayiLife’, a new marketing campaign. The campaign will further strengthen the company’s digital payments efforts in the metros with an increased focus on the tremendous opportunity that sits within...

MAM Media and Advertising Ad Campaigns
Guest column: Cybersecurity in the advertising sector

Today, the world is experiencing a digital revolution and digital media plays a pivotal role in it. Having the potential to change the way we live our lives, it is the next big thing to watch out for. Digital media is omnipresent and is flooding our lives by leveraging every channel possible. With...

MAM Marketing MAM
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories