Star Movies introduces Chillout Nites

MUMBAI: English movie channel Star Movies has announced a new marketing initiative ?Star Movies Chillout Nites?.

The property aims to promote the channel?s Movie of the Month offering in a disruptive and engaging manner. This will provide a fully sponsored house party with soft drinks, food and exclusive Star Movies Chill Out Nites Party Kits for true Hollywood fans in India, to celebrate and watch the premiers of their favorite Hollywood blockbusters on the channel, from the comfort of their homes and in the company of their friends.

Star Movies Chillout Nites will kick start on 26 November with an exhaustive number of home parties for the Movie of the Month, "The A-Team", at 200 homes with over 3,000 people across four cities.

Destined to redefine the way viewers watch favorite Hollywood titles with friends on television, Star Movies will host this mass Hollywood bash, once every quarter, starting this November, the channel said.

To be a part of this experience viewers have to participate in a simple contest and answer question that is broadcasted on Star Movies. Viewers can also participate in this contest via the Star Movies India Facebook Fan page. Lucky viewers get the opportunity to host a Star Movies Chillout Nites party at their homes for their friends.

Star India GM, senior VP, English channels Saurabh Yagnik said, "Star Movies is a Hollywood expert and a leading destination for the biggest Hollywood blockbusters in India. We bring premieres of the biggest Hollywood movies to viewer homes every month. Our endeavour is to engage our audiences not just on television but beyond. Through this initiative we will enrich our viewers? experience of our flagship property "Movie of the Month" by hosting parties at their homes for the winners of the contest and their friends.


"We are very excited with this innovative on ground property that we have created that it will it will be a path breaking engagement program for the channel."

To cement its position as the Hollywood expert and a pioneering leader in the category, Star Movies has also recently introduced a property ?Hollywood Premieres?, that hosts exclusive screenings of the awaited Hollywood blockbusters at leading theatres for fans in India, even before their theatrical release in the country. Through this initiative, the broadcaster says that it has already received a good response from fans for the screenings of Hollywood blockbusters such as ?The Three Musketeers? and ?In Time?.

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories