Star Movies in marketing drive for the Oscar Awards telecast

MUMBAI: Star Movies, which will air the Oscar Awards on 27 February live at 6 am with a repeat at 8 pm, has lined up a variety of initiatives to push the event and create buzz in the market. One of the things it is has done is create a digital app.

Oscars Charades has been designed on the lines of the popular game Dumb Charades, where the user can interact with the banner and guess the movies. The application is the first of a kind and is available on the channel‘s Facebook page.
The broadcaster is also focussing on engagement and entertainment for all Oscar and its fans through the social media platforms such as Facebook and Twitter.

The Oscar marketing campaign had kick-started by the channel showing a review show on the nominations with Rajeev Masand, Anurag Kashyap, Rohan Sippy and Ranvir Shorey, providing analytic insight on the Oscar nominated movies.

The channel then looked to build up the hype and excitement through a month-long movie festival featuring Oscar winning movies - ‘Oscar Fever’ from Monday to Friday at 11 pm.

The channel had also conducted a Predict and Win contest, the winners of which will be given an opportunity to watch next year‘s Oscars Live in LA from the bleacher seats.

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