Star launches marketing campaign to build ICC Champions Trophy 2013

MUMBAI: Star India has launched a marketing campaign, with the core theme of ‘Zor Lagao Champion Banao", to promote the ICC Champions Trophy 2013 which started today 30 May with warm up matches.

The event is airing on Star Sports 2 and on Star Cricket. The campaign is based on the insight that there is a symbiotic

relationship between a spectator or fan and a player which inherently means that the spectator becomes as much a part of the game as the player himself.

The focus of the campaign is that each match of the tournament in ICC Champions Trophy will be hotly contested as it features only the top eight ODI teams in the world. India, placed in group B, will take on Pakistan, South Africa and West Indies in the group stage. Australia, England, Sri Lanka and New Zealand form group A. The top two teams from both the groups will qualify for the semi-finals.

ESPN Software India COO Vijay Rajput said, "Cricket is a religion in this country. Fans live and feed off each and every moment of cricket especially when the men in blue are in action. He jumps

in joy when his favourite batsman hits a boundary; he becomes the ecstatic bowler who has just taken a wicket. The relationship is intense. From the players‘ perspective as well, this intensity is reciprocated as they get equally excited when they receive vociferous support from spectators inside the stadium or outside."

The ad agency MWG TAG led by Prasoon Joshi and his team have conceptualised the overall theme campaign. The main thematic film for the campaign has been directed by Bollywood director, Dibakar Banerjee. The film features Indian players including Indian captain M S Dhoni along with Virat Kohli, R Jadeja, R Ashwin, S Raina and Bhuvaneshwar Kumar.

Joshi said, "The campaign is driven from the insight ‘Kaun banata hai champions?‘ Who makes a player and a game great - the hard work and dedication of the player or the love and passion of the fans? What this campaign believes is that without the love, passion and energy of the fans no player and game can attain great heights. I am thankful to Dibakar for this great execution."

The campaign is being supported across the entire Star network with astons, bugs etc.

As had been reported earlier by Star Cricket & Star Cricket HD will showcase all the 15 matches of the tournament in English while Star Sports 2 will showcase all matches in Hindi.

Besides, the sports broadcaster will also showcase four of the six

practice matches branded "Kick-off" live before the start of the main tournament. India takes on Sri Lanka on 1 June while the India Australia encounter is scheduled for 4 June.

Latest Reads
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories