Star Jalsha to wear a new ‘Diamond Star‘ logo

MUMBAI: Star Jalsha will unveil on 17 June a “refreshed” identity with a new diamond Star logo.

The logo will make its first appearance while airing the one-day fictionalised event, ‘Chalo Paltai‘ (Let’s bring a change). ‘Chalo Paltai‘ is also the brand philosophy of the channel.

Star Jalsha said that this new identity refresh will be backed with programming that reflects and reinforces its brand philosophy to further deepen its bond with the viewers.

The new logo shows the light and energy at the heart of the channel. It is also feminine yet powerful - a symbol of clarity and purity, denoting optimism and aspirations that every woman embraces as an inherent quality. The red swoosh signifies the strength and emotion that binds together. It is the colour of hope, desire, celebration, passion, love, and holiness.

Star Jalsha, which was launched on 8 September 2008, is soon going to complete four years. Shortly after the launch, it climbed the ratings ladder and is leading the genre with significant lead since then.

Star India president ad sales and Star Jalsha GM Kevin Vaz said, “Star Jalsha has become synonymous to Bengal with every step taken since its inception. It has embraced Bengal’s sentiments, aspirations, values and traditions in becoming a clear leader in the state’s entertainment scenario.”

On the new look, Vaz said, “This is about another beginning, of reinventing concepts, stories treatment and packaging, to keep up with changing emotions, societal changes and a fresh take on life and relationships.”

The brand refresh is being brought alive though a disruptive marketing strategy, both in terms of creativity and scale, covering an eclectic media mix of air, OOH, Print, Activation and Digital.

Vaz added that it will be for the first time in the history of regional television brands in India that a refresh is happening in such depth of detail, permeating to the core of its business.

“We have a huge outdoor plan. In a small state like West Bengal, we will have 500 hoardings. Apart from this, there will be branded trains, and all leading newspapers will have full page ads. The new look will also be promoted on the network channels,” he detailed.

Star Jalsha claims that its key shows like ‘Ekhane Aakash Neel‘, ‘Durga‘ and ‘Bandhan‘ have presented viewers with a myriad range of emotions by presenting a fresh perspective on life and relationships, living up to the brand philosophy and celebrating ”Notun Bangali” (new Bengal).

Meanwhile, the channel has also incorporated significant changes in the story lines of some of its shows including Maa, Ishtikutum and Tapur Tupur, to keep up with its tag line.

Additionally, it is also launching two new shows: Aanchal, s story that weaves the tale of a simple village girl who takes life head on and decides to bring justice to her family, and Care Kori Na, a coming of age love story in the backdrop of campus/college life.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories