Star and Zee the highest gainers in wk 31

MUMBAI: In week 31, Hindi GECs seem to be on the winning side of TAM TV ratings as most of them saw a rise in their TVTs. The TAM TV ratings are in thousands, colloquially referred to as TVT (Television viewership in thousands). The TVTs are in terms of gross numbers. The data collected is for viewers in the CS4+, HSM markets.

Star Plus continues to climb in the ratings ladder, as it added 31,927 TVT taking its score to 505,925 TVT (473,998). Zee TV was the next highest gainer and holds on its number three position adding 26,264 TVT taking its tally to 367,073 TVT (340,809).

Colors ranked number two this week, adding 762 TVT and stands strong at 456,365 TVT (455,603). Sab came back to its number four position when it notched up 20,797 TVT scoring 320,558 TVT (299,761) followed by Sony with 319,606 TVT (315,840), while Life OK notched up 240,191 TVT (239,981). Sahara One continues to remain in the bottom scoring 36,253 TVT (33,964).

Let‘s take a closer look at how the shows fared this week. The numero uno Star Plus‘, Diya aur Baati Hum proved to be the star yet again, witnessing a growth and rated 10,332 TVT (9,133). Another prime time show, Yeh Rishta Kya Kehlata Hai increased its reach taking its score to 6,749 TVT (6,114). Pyar Ka Dard Hai fared 6,090 TVT (5,939) and Saathiya registered 5,779 TVT (5,460). The reality show India‘s Dancing Superstars‘ grand finale rated 5,503 TVT on Saturday and 2,162 TVT (3,181) on Sunday.

Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa seems to be on the losing side when it generated a 4,579 TVT (5,853) on Saturday and 3,705 TVT (4,690) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scored 7,308 TVT (8,018),Madhubala - Ek Ishq Ek Junoon rated 4,846 TVT (4,822) and Uttaran scored 4,611 TVT (4,126). The comedy show Comedy Nights with Kapil though lost a few points and generated 6,059 TVT (6,352) on Saturday and Sunday. The new entrant on the channel Mrs Pammi Pyarelal rated 1,690 TVT (1,796).

Zee TV‘s reality dance show DID Super Moms with its outstanding performances, rated 4,934 TVT (4,979) on Saturday and 4,485 TVT (4,233) on a Sunday. Its fictional offering Qubool Haisaw a drop when it rated 7,213 TVT (7,380). Sapne Suhane Ladakpan Keregistered a slight fall taking its score to 4,462 TVT (4,472). The historical show Jodha Akbar observed a growth scoring 3,630 TVT (3,132).

Fourth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,161 TVT (7,724). Chidiya Ghar shed and scored 3,409 TVT (3,691).Wah Wah Kya Baat Hai saw an improvement in its score when it rated 1852 TVT (1465).Lapataganj saw a slight rise scoring 2502 TVT (2324). Other fictional shows witnessed marginal rise and fall as well.

Fifth placed, Sony Entertainment Television‘s long running crime series CID rated 5122 TVT (5169) and Crime Petrol saw a huge hike when it rated 4331 TVT (3906). On the other hand,Comedy Circus ke Ajoobe Mahabali witnessed a marginal growth with 3008 TVT (2955). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3271 TVT (3302). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior notched up 5348 TVT (4441) on Saturday but dipped taking its score to 3813 TVT (3850) on Sunday.

Sixth placed, Life OK‘s top series Mahadev rated 3328 TVT (3074). Other shows seems to have lost its viewership, thus Do Dil Ek Jaan scored 1447 TVT (1700), Savdhan India rated 2466 TVT (2523), Police Dial 100 scored 558 TVT (667) and Shapath reported 2466 TVT (2684).

In the movie channels genre: Zee Cinema saw a fall, reporting 214046 TVT (238378); Star Gold too saw a drop to 186424 TVT (203238) and Movies OK improved as it scored 123662 TVT (112714). On the other hand, Max reported a huge jump scoring 309861 TVT (215075) mainly thanks to the world television premiere of Aashiqui 2 on 28 July.

Let‘s wait and watch, how the channels fare in the coming week...

Latest Reads
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories