MUMBAI: Starcom MediaVest Group has appointed CVL Srinivas as MD of LiquidThread APAC and Chairman of Starcom MediaVest Group, India.

Based in New Delhi, Srinivas will take charge with effect from 5 January.

Srinivas will report to SMG president, global operations Andrew Swinand and LiquidThread, SMG president and managing director Brian Terkelsen. He will also work closely with Srikant Sastri, Country Chair, VivaKi India and will be a member of the SMG global management group.

Said Andrew Swinand, "We are delighted to have found an extraordinary leader for SMG India and for our growing LiquidThread operations in APAC. Srini brings with him nearly two decades of business experience and we are excited about him being part of the SMG family. We are confident that he will make a strategic difference to our India business and drive the Human Experience Company philosophy."

On his new role, Srinivas said, "SMG‘s promise to be the Human Experience Company is fascinating and future-focused. I look forward to working closely with the teams at LiquidThread and SMG to translate this vision into tangible value for our clients".

Earlier Srinivas has worked in agencies such as Madison Media and Maxus. His latest assignment was at The Times Group as Director, Private Treaties.