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Sprite launches 'Leisure at Home' campaign

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MUMBAI: Sprite, the lemon-lime flavored soft drink brand from Coca Cola Company, has launched its latest campaign titled ?Leisure at Home?.

The campaign is an extension of the ?Rasta Clear Hai? campaign. The new communication inspires youngsters to think fresh and find innovative ways to navigate their way through tricky situations and clear all obstacles and carry on with uninterrupted leisure moments at home, the company said.

Coca-Cola India and South West Asia vice president Anupama Ahluwalia said, "Brand Sprite has successfully established itself as an edgy, honest brand with its clear and simple messaging. Sprite has been inspiring youngsters to think fresh even when the odds are stacked up against them. Our latest campaign echoes this thought, urging the youth to enjoy their fun and leisure moments at home, uninterrupted, by using fresh, innovative thinking."

The television campaign will be first launched in the markets of Tamil Nadu, followed by Andhra Pradesh. It will be supported by radio and consumer activation in the markets.

The TVC has been conceptualised by Ogilvy & Mather executive creative director Ajay Gahlaut and his team.

Gahalut said, "Sprite as a brand has always been synonymous with wit and smart thinking. This year we wanted to take the Sprite campaign to the next level - by inspiring youngsters to think fresh and come up with ways to overcome obstacles at home. The TVC captures the essence of this and suggests ways of enjoying uninterrupted leisure moments even at your home."

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