MUMBAI: Dubai based fashion retailer Splash has appointed Salman Khan as its brand ambassador.

Salman will be promoting the entire clothing line for a year long association with the brand. The actor is Splash UAE‘s new brand ambassador.

Splash made this announcement on the occasion of completing 20 years in the market.

The AW‘13 campaign featuring Salman will be shot in London, and will be launched in the last week of August. It will be the first glimpse of Salman in Splash, wearing the best of the season‘s fashion in his own inimitable style.

The UAE based fashion company will also shoot a few 30 second ad films featuring the ‘Dabangg‘ actor. The ad film will be distributed online along with being made available on all social media platforms.