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Spicejet to continue with Grey as creative AoR; JWT to work on project basis

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MUMBAI: Spicejet, the low-cost airline company from the Sun Group, has decided to continue with Grey as its creative agency of record.

Contrary to media reports, WPP‘s JWT has not replaced Grey as the creative agency. It will, however, be working with Spicejet on a project basis.

A source close to the development informed indiantelevision.com, "The airline has decided to continue with Grey as its main creative agency. JWT has been roped in to work on a specific project. From a proximity point of view, the agency‘s Delhi office has been asked to handle the project."

Grey had won the Spicejet creative account in April 2012 following a multi agency pitch. Before Grey, Contract Advertising handled the account from 2009 to March 2012 when the terms of the contract expired.

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