Mumbai: Media audit company Spatial Access has restructured its management team into two business verticals – media and marketing input audits. It has also appointed of Nikhil Rangnekar as Joint CEO of the company.

Rangnekar moves in from Starcom Worldwide where he was as executive director, India-West.

Also, Geetanjali Bhattacharji will be promoted as Joint CEO and head the marketing input audits vertical consisting of the Production, BTL and PR audits. In addition, she will be responsible for business development.

According to an official note, the restructuring is aimed to
streamline operations and allow managing partner Meenakshi Madhvani to explore the international ambitions for the company.

Rangnekar will join Spatial Access on 15 June and will head the media vertical. His mandate will be to focus on delivering media audits, advisory and analytics services.

Madhvani said, “I am looking forward to Nikhil bringing in fresh
thinking and ideas, which will enable us to grow the service, business and our reputation. We have competent teams who have been dealing with clients independently. My idea is to move out of the frontline and leave the media vertical in Nikhil’s capable hands.”

Elaborating on the new direction for the company, Madhvani added, “A lot of the services that we offer today have been developed by me based on need gap analysis and research done among our clients and prospects. In fact, at this point we have commissioned an independent investigator to discover clients ‘pain points.’ This is really where I come into the picture. We should be able to articulate tomorrow’s opportunities even before our clients voice them.”