MUMBAI: Spatial Access, the audit, advisory and analytics company founded by Meenakshi Menon (Madhvani) in October 2003, is looking to expand to Indonesia, Thailand and Philippines.
The company is also splitting into three units – SA1, SA2 and SA3, each headed by a senior resource. "This ensures that clients have at hand a team who can truly add value to their business through insight and experience," Spatial Access founder and chairperson Menon said.
The eight-year-old company has also sold "significant stake" to a strategic investor in order to fund its expansion. "The next phase of the company will see us opening offices in Indonesia, Thailand and Philippines. We have a strategic investor, a former Investment Banker from Deutsch Bank, Pavan Sukhdev, who has recently picked up a significant stake in the company. This will facilitate additional finances should that be required for our regional expansion," Spatial Access founder and chairperson Menon said.
The company measures all kinds of marketing investments ranging from media to production, PR and events, with a view to help advertiser’s measure and enhance advertising ROI.
The company has also revealed its new logo that signifies a heart to edges imagery, like a storm, a ripple effect that slows down before it comes to an end.
"One of the challenges of growth is ensuring service quality. How do you deliver top class value to one client and a 100, with the same degree of detail and quality? How do you maintain these standards in the face of expansion across both the services and the geographies? Clients need hands on involvement from senior resources. They want to benefit from experience and talent. Our innovative response has been to split the company into three Units," Menon said.
The SA1 unit, headed by Nikhil Rangnekar focuses on audits and analytics. Rangnekar will look after the Indian audit and advisory business in addition to being the analytics lead for clients across the globe. Meanwhile, Harsha Joshi and her team will play a support role in terms of providing buying benchmarks and advice on buying strategies for all domestic clients.
SA2 unit, headed by Geetanjali Bhattacharjii, will function as marketing services audit and advisory. This unit specialises in measuring the ROI from all marketing inputs, other than media. Developing sophisticated technology and proprietary processes to measure the so far immeasurable is Bhattacharjii’s focus.
SA3 is headed by Joshi who has spent over two decades buying media first at Mindshare then at Madison. Joshi is the lead on all International business and APAC expansion. She will work with local teams in markets across APAC to deliver value to the company‘s clients.
All three units will be supported by the company CFO Rabel Advani and technology partner Prof Claudio Conti.
"Our vision is to be the first Indian transnational company in the audit and advisory space. We have been successful pioneers in the Indian market and have consolidated our position over the last four years. Now the time has come to take across to the APAC market, the service that has been recognised by the demanding Indian marketer as an Idea whose time has come," Menon added.
