Span wins Rs 2 bn global media mandate for Incredible India, Ministry of Tourism

MUMBAI: Span Communications has won the global media mandate of Incredible India, Ministry of Tourism.

The size of the business is estimated to be around Rs 2 billion.

A multi-agency pitch was called in May this year. Thirteen leading media agencies including GroupM, OMD, Ogilvy India, MPG, Mindshare, Maxus Global, ZenithOptimedia, Omnicom Group, Crayons Advertising, Prabhatam Advertising, Integrid Media, Allied Media (Percept), Purnima Advertising, Carat Media, Sterling Advertising, ITDC, TDI International India Ltd and Span Communications had taken part.

The mandate involves handling global television and print campaign for Ministry of Tourism in America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. Span Communications has been handling the Incredible India account for more than 5 to 6 years now.

Talking about the mandate, Span Communications CEO Naresh Kheterpal said, "Incredible India is one of the most respected Indian brands globally and it is indeed a matter of pride and prestige for us to win this campaign again. At the same time, it is a testimony to our excellent media skills and the confidence that the client has placed on us. The campaign is slated to begin soon and would encompass all mediums focusing on the American, European and Asian markets."

Span has a large number of leading corporate, government and PSU clients like G‘Five Mobiles, Ansal Group, SRS, Goa Coastal Resorts, State Bank of India, IndianOil, Oriental Bank of Commerce, Central Bank of India, Delhi Government, ESIC, India Post, Andaman Tourism, Election Commission, Bureau of Energy Efficiency, Ministry of Civil Aviation and National Commission for Women among others.

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