SOTC awards creative business to DDB Mudra

MUMBAI: Travel and tourism company Kuoni Travel Group India’s brand SOTC has appointed DDB Mudra as its new creative agency.

Sources said the digital mandate will also move to DDB Mudra which until now was handled by R K Swamy BBDO.

The agency‘s Mumbai branch will handle the new businesses.

Network Advertising is the incumbent on the creative account. The agency was awarded the mandate in 2006.Other agencies that have handled the creative mandate for Kuoni in the past include Saatchi & Saatchi, The Republic and Pickle Lintas.

TSOTC is known for its brand philosophy ‘Expect More‘. This thought -- coined five to six years ago -- positions the brand as a travel operator that provides more value, superior customer service and high quality.

In the past, SOTC‘s media duties have been looked after by Maximize, the media planning and buying agency from the GroupM stable (2004-06), and later, by Maxus (2006 onwards). As of now, the media planning and buying duties are being handled by an in-house team.

SOTC operates in the US, Canada, UK, Kenya, Tanzania, Mauritius, Kuwait, Oman, Dubai, Abu Dhabi, Bahrain, Saudi Arabia, Qatar, Hong Kong, Singapore, Pakistan and South Africa.

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