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Sorento Healthcare brings on board Saatchi & Saatchi?s Sourabh Mishra

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MUMBAI: Saatchi & Saatchi chief strategy officer Sourabh Mishra has been taken on board as Sorento Healthcare Communications? business strategy consultant.

Sorento Healthcare Communications specialises in healthcare integrated communications.

Mishra will continue to be with Saatchi & Saatchi India. Joining Sorento Healthcare Communications is an addition to his portfolio.

Mishra said, "The opportunity to enhance the value of Sorento?s communications solutions in healthcare by better integrating the strategic planning process is exciting. Sorento has already moved much beyond conventional mass media based communications. In that context, the task is also to see how we can better integrate the various offerings it has, in order to provide more holistic solutions to clients.

We live in interesting times to put it mildly, and I am glad that a new model of working allows me to explore different facets of the rapidly evolving communications business. Along with Saatchi& Saatchi and Sorento Healthcare, I am currently also consulting with Social Wavelength, a social media agency. The diverse learnings are synergistic and add value to all the stakeholders?, he added.

Sorento Healthcare Communications managing partner Susan Josi added, ?Understanding and communicating with various audiences from healthcare professionals to end consumers is critical for us to offer holistic solutions. Sourabh?s rich and varied experience across categories will help us define more robust systems and processes within Sorento to deliver this value to our clients.?

?The medical marketing environment in our country has changed drastically in the last few years. The challenge for us today is to define the future in this sector. A diverse talent pool drawn from different sectors is critical to enable this. By getting professionals like Sourabh on board, we are getting our organisation future-ready,? Sorento Healthcare Communications managing partner Sangeeta Barde added.

Mishra has over 20 years of experience in advertising. Staring his career with Contract Advertising, he also had stints at Ogilvy and McCann Erickson. He joined Everest Brand Solutions as national planning director in 2004, and then took over as the national head of planning at TBWA in May 2007. He joined Saatchi & Saatchi India as Chief Strategy Officer in May 2009. He has also worked in brand management at BPL Telecom and Reliance Capital.

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