MUMBAI: Every football fan in India understands the hurdles that fans of the sport must put up with. Taking a cue from this, SonyLIV, the OTT platform of Sony Pictures Networks India (SPN) has designed and created a new TVC that addresses the challenges of India’s ardent football fans.

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Conceptualised by Publicis Ambience, the film speaks about the fans and how their love for the game scores over their attachment to individual leagues, clubs or players.

SonyLIV is the biggest platform for all major football championships like UEFA Champions League, UEFA Europa League, La Liga, Serie A, Ligue 1 and the upcoming FIFA world cup Russia 2018 and much more. With over 3000+ live matches and 4000+ hours of football sporting action, SonyLIV is the biggest virtual arena for all viewing football. 

SPN EVP and head of digital business Uday Sodhi says, “With the growing football following in the country, we at SonyLIV believe that it’s about time that fans are informed about a legitimate and versatile online platform that will enable viewership access to their favourite games.  This consumer insight is what led us to create a first of its kind unique campaign which is a dedication to the fans. We are certain our consumers will see merit in it.”

Publicis Ambience chief operating officer Paritosh Srivastava adds, “In India, football is considered as the minority sport as it is dominated by cricket. Through this TVC, SonyLIV engages with the fans and celebrates their undying passion for the sport.”