Sony ties up with to promote

MUMBAI: Sony Entertainment Television (Set) has partnered with online matrimonial site for its new show Produced by YRF TV, is a one-hour fiction that debuts on the channel on 3 January.

Says Set marketing head Danish Khan, "To market the show, it was necessary to go online and was a perfect fit. Both and are targeted towards like-minded consumers. Thus a synergy made a lot of marketing sense."
The tie up, symbiotic in nature, is a long-standing deal between the two properties. Says Set spokesperson, "Initially the deal will introduce three stages. However, going further, more innovations would be done."

Firstly, a microsite of will feature on, thus, helping market the show the online way.
Also, at a pre-designated time every month, the lead characters of the show will chat with prospective members and help them find their partner.

Finally, the show will involve the lead characters going to ‘Shaadi Point‘, where they will meet up with prospective people and help them in choosing their partners. is a show on how searching for the right partner has evolved from traditional means to using online matrimonial services because of the change in lifestyle.

The show that has Alpenliebe as the title sponsor will air every Sunday at 8 pm.

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