Sony slips, bets on Indian Idol for next spike

MUMBAI: After savouring the "All Izz Well" spike so as to command the third spot in the Hindi GEC space with 270 GRPs, Sony Entertainment Television is back to stay put as the fourth channel in the slice.

Sony, which had touched a new eight-year high on the back of 91.7 GRPs it mobilized from the blockbuster 3 Idiots, could not hold on to its third rank and shed 89 points to get dislodged by Zee TV which pocketed 253 GRPs for the week ended 7 August.
The channel, however, is betting big on the finale build-up and the finale itself of Indian Idol to fetch the next spike as it prepares to get its mega show Kaun Banega Crorepati 4 with Amitabh Bachchan as host in October.

Sony is also launching Entertainment Ke Liye Kuch Karega on 16 August and the Boogie Woogie finale this Friday.

For Sony, it is old-wine CID that has once again topped the GRP chart with 66 GRPs, according to Tam data for the week ended 7 August. 
Its Indian Idol and Aahat-4 that have come in as the next biggest GRP donors to Sony. Indian Idol has attracted 27 GRPs (23 GRPs previous week) and Aahat 16 GRPs (15 GRPs previous week). Indian Idol-5 (Monday-Thur 9 pm) averaged 2.8 TVR (2.4 TVR) while for Aahat the weekday half-hour strip (Mon-Thu 10.30 pm) averaged 1.0 (1.0 TVR) and the weekend one-hour bi-weekly episodes (Fri-Sat 11 pm) averaged 0.8 TVR (1.1 TVR).

"While we know that the spike last week came in from 3 Idiots, it should also be noted that the channel has grown from the 162 GRPs that it had registered the week before when the movie was still to be aired. This means our other fiction and non-fiction properties are on a growth track," says Sony Entertainment Television business head Ajit Thakur. 
While Godh Bharai (Mon-Thur 7.30 pm) averaged 0.2 TVR (0.2 TVR in previous week), Baat Humari Pakki Hai (Mon-Thur 8.30 pm) averaged 0.6 TVR (0.6 TVR). The one-hour episode on Monday at 8 pm rated 0.6 TVR. Comedy Circus Ke Superstar (Fri-Sat 9 pm), meanwhile, is at 2.5 TVR (2.7 TVR in previous week).

Meanwhile, Sony‘s sister channel Sab has garnered 119 GRPs, up from the 89 points it mopped up in the previous week. The channel‘s Taarak Mehta Ka Ooltah Chashmah made it to the top 10 shows of the week with a TVR of 4.28, a remarkable position to be in.

Hindi GEC genre leader Star Plus (338 GRPs) has seen a 27 GRP decline over last week that has largely come from the weekend day parts - weekend movies (-13) and weekend original programming (-7).

Colors, on the other hand, has gained 17 GRPs over the previous week to score 306 GRPs. The day parts that have increased are: weekday prime (13 GRPs), Weekend movies (10) and Weekend others (4). The dayparts that saw a decrease have been Weekday Afternoon (-2), Weekend Original (-3) and Weekday others (-5).

The channel showed six movies during the week. Raavan (Sun 8 pm) rated a 2.3 TVR; Ajab Prem ki Gajab Kahani (Sat 6.30 pm) rated 1.8 (three breaks of less than a minute); Haseena Maan Jayegi (Sun 11.30 am) 0.9; Kites (Sat 4.30 pm) 0.9 (the movie ran breakless); Tapori Wanted (Telugu movie Pokhri -Dubbed) (Fri 4 pm) 0.7 TVR and Baghban (Sun 4.30 pm) 0.7 TVR.

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