MAM

Sony, Sab witness big leap in ratings

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/16/Sony%20Entertainment%20Television_0.jpg?itok=lXI8duYJ

MUMBAI: Sony Entertainment Television and Sab are the only Hindi general entertainment channels to have seen sizeable jump in viewership in week 13.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the two Multi Screen Media (MSM) channels have become the major gainers in the week ended 30 March.

Sab benefited from the telecast of ‘Sab Ki Holi’ on 27 March that rated a 3.1 TVR for a two-and-a-half hours run, contributing to around 15 GRPs to the channel’s total tally of 159 GRPs (last week 142 GRPs).

Sab EVP and business head Anooj Kapoor said, “More and more families seem to be joining the SAB family with every passing week. The magic of “Asli mazaa SAB Ke Saath Aata hai” is indeed spreading. We are committed to this extended family of ours and will continue to offer exciting and entertaining content that families can sit together and enjoy. Sab ki Holi was one such initiative and we are thrilled to see the way our viewers have loved it, taking it to a unprecedented rating of 3.1 TVR.”

Meanwhile, Set gained from the television premiere of Amir Khan-starrer ‘Talaash’ that notched a 2.3 TVR for a three-and-a half hour telecast on 30 March, fetching around 16 GRPs for the MSM flagship Hindi GEC. The channel garnered 175 GRPs (last week 155), and its new fiction show Chanchan that debuted on 25 March clocked a 1.7 TVR.. The show replaced Honge Juda na hum at the 9 pm slot, which registered a TVR of 0.4 on 21 March, its closing episode.

Star Plus maintained the status quo with 291 GRPs, continuing to rule the Hindi GECs’ flock. The channel had aired its first ever Star Guild Awards, hosted by Bollywood superstar Salman Khan, that notched up 3.7 TVR on 24 March. Almost all the fiction shows on the channel like Yeh Rishta Kya kehlata Hai (3.5 TVR), Diya Aur Baati Hum (4.6 TVR) saw a marginal dip in viewership.

Holding on to the second spot is Zee TV with the same numbers as last week at 207 GRPs. Its Sapne Suhane Ladakpan Ke Holi Event recorded a whopping 3.5 TVR for three hours run on 25 March. Like Star Plus, Zee TV also suffered loss in numbers of few of its daily soaps like Qubool Hai (2.9 TVR) and Punar Vivah (1.8 TVR).

Colors, the number 3 Hindi GEC channel lost just one GRP to conclude the week with 191 GRPs. The Viacom18 channel had aired Femina Miss India 2013 on 24 March that registered a 0.8 TVR at the 10 pm slot. The loss in numbers can be because of the audience fragmentation to Star Plus as it clashed with the Salman Khan hosted Star Guild Awards on that day. The channel‘s other shows witnessed minor changes in the ratings.

Following Sab, at No. 6 is Life OK that lost eight GRPs to close the week with 119 GRPs. Sahara One remained at the bottom of the ladder with 22 GRPs (last week 24).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/tcs%20%281%29.jpg?itok=rFDnrXZe
Japanese Super Formula: TCS named title sponsor of championship team

Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ashish%20%281%29.jpg?itok=y3ndaYCZ
DAN, a friend in need

InDeed, Dentsu Aegis Network’s newly launched CSR Advisory, will facilitate corporate investments by companies in Corporate Social Responsibly, through insights & a brand-led approach.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/shergill%20%281%29.jpg?itok=ot1krGRJ
Pitchfork Partners hired by Nyka Events

Nyka Events, a premier event agency based out of Mumbai, has signed on Pitchfork Partners Strategic Consulting LLP to advise them on delivering various change management initiatives the firm is currently exploring to take the organization into the next phase of its growth cycle.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Yepme.jpg?itok=RspIrgeY
Online fashion brand Yepme expands into Europe

MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ShopClues800.jpg?itok=nCzJyfWZ
Make the most of this bargain, says ShopClues

MUMBAI: ShopClues, one of India’s largest managed marketplace known for its deals and unparalleled price points, is now ready to roll out its ShopClues Surety programme alongside its Super-Bargain Sale.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Lalit-Malhotra.jpg?itok=bVSP6VG7
Anchor receives CMO design award, Penta to be top brand by '18

MUMBAI: Anchor Electricals (A Panasonic group company) was the proud recipient of Stars of the Industry Group Design Plus Excellence Awards associated with BBC Knowledge and powered by CMO Asia for Product Design Excellence.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Sudhanshu-Vats-800x800.jpg?itok=eglcJLds
Viacom18 cracks down on counterfeit merchandise

MUMBAI: In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai’s market Abdul Rehman Street. Viacom18 Media is one of India's fastest growing entertainment networks and a house of iconic brands that...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Gopa%20Kumar.jpg?itok=GVGZkfZU
Isobar India Bags Digital Mandate for FOX Life and NatGeo India

MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group's flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates. Speaking on the appointment, Fox Networks Group vice president content and...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories