MAM

Sony, Sab witness big leap in ratings

MUMBAI: Sony Entertainment Television and Sab are the only Hindi general entertainment channels to have seen sizeable jump in viewership in week 13.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the two Multi Screen Media (MSM) channels have become the major gainers in the week ended 30 March.

Sab benefited from the telecast of ‘Sab Ki Holi’ on 27 March that rated a 3.1 TVR for a two-and-a-half hours run, contributing to around 15 GRPs to the channel’s total tally of 159 GRPs (last week 142 GRPs).

Sab EVP and business head Anooj Kapoor said, “More and more families seem to be joining the SAB family with every passing week. The magic of “Asli mazaa SAB Ke Saath Aata hai” is indeed spreading. We are committed to this extended family of ours and will continue to offer exciting and entertaining content that families can sit together and enjoy. Sab ki Holi was one such initiative and we are thrilled to see the way our viewers have loved it, taking it to a unprecedented rating of 3.1 TVR.”

Meanwhile, Set gained from the television premiere of Amir Khan-starrer ‘Talaash’ that notched a 2.3 TVR for a three-and-a half hour telecast on 30 March, fetching around 16 GRPs for the MSM flagship Hindi GEC. The channel garnered 175 GRPs (last week 155), and its new fiction show Chanchan that debuted on 25 March clocked a 1.7 TVR.. The show replaced Honge Juda na hum at the 9 pm slot, which registered a TVR of 0.4 on 21 March, its closing episode.

Star Plus maintained the status quo with 291 GRPs, continuing to rule the Hindi GECs’ flock. The channel had aired its first ever Star Guild Awards, hosted by Bollywood superstar Salman Khan, that notched up 3.7 TVR on 24 March. Almost all the fiction shows on the channel like Yeh Rishta Kya kehlata Hai (3.5 TVR), Diya Aur Baati Hum (4.6 TVR) saw a marginal dip in viewership.

Holding on to the second spot is Zee TV with the same numbers as last week at 207 GRPs. Its Sapne Suhane Ladakpan Ke Holi Event recorded a whopping 3.5 TVR for three hours run on 25 March. Like Star Plus, Zee TV also suffered loss in numbers of few of its daily soaps like Qubool Hai (2.9 TVR) and Punar Vivah (1.8 TVR).

Colors, the number 3 Hindi GEC channel lost just one GRP to conclude the week with 191 GRPs. The Viacom18 channel had aired Femina Miss India 2013 on 24 March that registered a 0.8 TVR at the 10 pm slot. The loss in numbers can be because of the audience fragmentation to Star Plus as it clashed with the Salman Khan hosted Star Guild Awards on that day. The channel‘s other shows witnessed minor changes in the ratings.

Following Sab, at No. 6 is Life OK that lost eight GRPs to close the week with 119 GRPs. Sahara One remained at the bottom of the ladder with 22 GRPs (last week 24).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/iamge.jpg?itok=mD17Fb_t
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/dentsu.jpg?itok=RLg33FCT
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/funfoods.jpg?itok=EZVHXF0B
FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/Untitled-1_0.jpg?itok=fP9BS_Gs
Facebook to bring stricter ad rules ahead of India's general election

Reuters has reported that Facebook Inc will be extending some of its political advertising rules and tools, for curbing election interference, to several countries including India ahead of the general elections. India will be electing the parliament this summer.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/buzz.jpg?itok=-Q7OjpKq
Buzzoka launches Influencer Driven Instagram Ad Film Service

Buzzoka, India’s most disruptive influencer marketing company has forayed into Instagram-Ad films which will be led by Influencers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/scripbox.jpg?itok=Uj0jcQ_j
Scripbox promotes tax saver plan through new campaign

Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/otm.jpg?itok=6nvxUdGi
One Take Media Co introduces new logo

One Take Media Co (OTMC) is proud to announce the launch of the new logo as part of the ongoing evolution of our company.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/mixx.jpg?itok=pxhayduH
Accenture finds 82% consumers prefer companies with shared purpose

Accenture released its fourteenth annual ‘Accenture Strategy Global Consumer Pulse Research’ report. The ‘From Me to We: The Rise of the Purpose-led Brand’ revealed that 82 per cent Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/vodafone.jpg?itok=QD6BsTIf
Vodafone launches #StrongerEveryHour campaign

MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G - India’s Data Strong Network’ especially in crowded zones, where a tower is being added every...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories