Sony ropes in seven sponsors for IPL 3

MUMBAI: Multi Screen Media (earlier Sony Entertainment Television India) has roped in seven sponsors for the third season of the Indian Premier League (IPL).

Vodafone has come in as a co-presenting sponsor and the associate sponsors are Pepsi and LG. had earlier reported that MSM had got Videocon as a co-presenting sponsor and Samsung and Hyundai as associate sponsors.

“We have done another deal in the associate sponsorship category but I can’t reveal further details at this stage. Sponsors are shelling out Rs 475,000 per 10-second spot,” MSM president network sales, licensing and telephony Rohit Gupta tells
MSM is looking at getting in three more associate sponsors. “There are several categories open like DTH and insurance. We are in talks with several companies including the likes of Havells, Godrej and Hero Honda. We have also closed three sponsorship deals for Extraa Innings. We are looking for three more in this segment," avers Gupta.

Gupta says that sponsors will take around 60-70 per cent of the inventory. “We will look later at spot buys which will start from Rs 500,000,” he adds.

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