Sony launches slew of festive offers to up sales by 50%

MUMBAI: Consumer electronics company Sony India is celebrating the festive season with a bouquet of offers and has targetted sales growth of 50 per cent over the same period last year.

Sony has introduced a 3D festival offer which is a Lucky Draw Coupon Scheme. On the purchase of any Sony product, the customers stand a chance to win several Sony 3D products. 100 first prize winners would get 3D Bravia package which is inclusive of 3D TV, 3D Blu-ray player, nine software titles with 3D content and two pairs of 3D glasses. 500 second prize winners would receive 3D PlayStation3 while 1000 third prize winners would receive 3D Cyber-shot cameras.
Sony has also introduced bundle promotion offers on 3D Bravia TVs which it says provide the customer with a complete set of hardware and software requirements to ensure an uninterrupted 3D viewing experience. Sony‘s entry level model of 40 inch Bravia 3D TV will be available at a price of Rs 1, 23,900 and will be bundled with 3D Blu-ray player, nine software titles with 3D content and two units of 3D glasses.

Sony has also introduced the Home Theatre Combo offer which extends discounts up to Rs 4000 on combined purchase of any Bravia LCD TV with select Home Theatre systems. The scheme also offers Free HDMI cable and Installation service along with purchase of Home Theatre System. On the purchase of Sony Blu-ray Disc Player, consumers get two Blu-ray titles of Michael Jackson‘s This is It and The Last Legion free.

The Cyber-shot category has also extended its promotion offers wherein the consumers can chose any camera from the Cyber-shot range starting at a special Diwali price of Rs 5,990 and avail the bundle offer of 4GB Memory Card and Carrying Case free of cost during the festive season. Sony has also introduced new Handycam models starting at Rs 14,990 along with a Free Carry Case.
The company adds that to ensure that all these offers are even lighter on the customer‘s pocket, the payment procedure is made convenient and affordable by Zero Percent Finance Offer and Zero Processing Fee. Sony is offering EMI offers on Select Credit Cards as well.

Sony India GM marketing Tadato Kimura said that given the bouoyant consumer sentiment the company is expecting at least 50 per cent growth in sales vis-?-vis last festive season. "We are getting lot more queries on our festive offers as compared to last year and we expect this curiosity to convert into purchase in the coming days. We have already recorded increase in customer footfalls vis-?-vis last year and it is increasing steadily as Diwali is approaching.
"The prime focus of our activities this festive season would be the recently launched range of 3D products which include 3D Bravia, Cyber-shot, Home Theatre System, Blu-ray Player and PlayStation. Additionally, we have an equally exciting line-up in our other categories which include Bravia TVs, Vaio laptops, Cyber-shot digital still cameras and Walkman MP3 players."

He adds that the company has allocated a budget of Rs 450 million towards marketing and communication activities during the festive season. "We have launched a 360 degree communication campaign which includes television commercial, print advertisements, online promotion, out-of-home and shop- front activities”.

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