MAM

Sony launches slew of festive offers to up sales by 50%

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/13/Sony%20Entertainment%20Television.jpg?itok=X0bUbzVL

MUMBAI: Consumer electronics company Sony India is celebrating the festive season with a bouquet of offers and has targetted sales growth of 50 per cent over the same period last year.

Sony has introduced a 3D festival offer which is a Lucky Draw Coupon Scheme. On the purchase of any Sony product, the customers stand a chance to win several Sony 3D products. 100 first prize winners would get 3D Bravia package which is inclusive of 3D TV, 3D Blu-ray player, nine software titles with 3D content and two pairs of 3D glasses. 500 second prize winners would receive 3D PlayStation3 while 1000 third prize winners would receive 3D Cyber-shot cameras.

 

Sony has also introduced bundle promotion offers on 3D Bravia TVs which it says provide the customer with a complete set of hardware and software requirements to ensure an uninterrupted 3D viewing experience. Sony?s entry level model of 40 inch Bravia 3D TV will be available at a price of Rs 1, 23,900 and will be bundled with 3D Blu-ray player, nine software titles with 3D content and two units of 3D glasses.

Sony has also introduced the Home Theatre Combo offer which extends discounts up to Rs 4000 on combined purchase of any Bravia LCD TV with select Home Theatre systems. The scheme also offers Free HDMI cable and Installation service along with purchase of Home Theatre System. On the purchase of Sony Blu-ray Disc Player, consumers get two Blu-ray titles of Michael Jackson?s This is It and The Last Legion free.

The Cyber-shot category has also extended its promotion offers wherein the consumers can chose any camera from the Cyber-shot range starting at a special Diwali price of Rs 5,990 and avail the bundle offer of 4GB Memory Card and Carrying Case free of cost during the festive season. Sony has also introduced new Handycam models starting at Rs 14,990 along with a Free Carry Case.

 

The company adds that to ensure that all these offers are even lighter on the customer?s pocket, the payment procedure is made convenient and affordable by Zero Percent Finance Offer and Zero Processing Fee. Sony is offering EMI offers on Select Credit Cards as well.

Sony India GM marketing Tadato Kimura said that given the bouoyant consumer sentiment the company is expecting at least 50 per cent growth in sales vis-?-vis last festive season. "We are getting lot more queries on our festive offers as compared to last year and we expect this curiosity to convert into purchase in the coming days. We have already recorded increase in customer footfalls vis-?-vis last year and it is increasing steadily as Diwali is approaching.

 

"The prime focus of our activities this festive season would be the recently launched range of 3D products which include 3D Bravia, Cyber-shot, Home Theatre System, Blu-ray Player and PlayStation. Additionally, we have an equally exciting line-up in our other categories which include Bravia TVs, Vaio laptops, Cyber-shot digital still cameras and Walkman MP3 players."

He adds that the company has allocated a budget of Rs 450 million towards marketing and communication activities during the festive season. "We have launched a 360 degree communication campaign which includes television commercial, print advertisements, online promotion, out-of-home and shop- front activities?.

 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories