BANGALORE: Sony is the largest brand on eBay India because of its multi-product portfolio, says the eBay India Census-2011.

According to the fourth edition of the yearly report, the Japanese brand was followed by Nokia, Samsung, Apple and Rebook respectively.

The report also said that Indians are global brand savvy, with Micromax being the only Indian brand figuring amongst the top ten brands traded on eBay India, added the report, which is based on analysis of eBay.in activity recorded between July 2010 and June 2011.

The report also claims that India‘s top eCommerce hub is Delhi followed by Mumbai, Bangalore, Jaipur and Chennai.
India had over 3,311 eCommerce Hubs from all 28 States and 7 Union Territories. The top five states with the most transactions were Maharashtra, Delhi, Tamil Nadu, Karnataka and Andhra Pradesh.

The study also highlights that consumers and entrepreneurs from rural India are increasingly plugged into eCommerce with over 1,267 rural hubs transacting online, with one out of every 10 purchases coming from rural India.

Metros contribute 51 per cent of all eCommerce transactions, while tier 2 and 3 cities that the eBay.in report has termed as Bharat contribute about 40 per cent of transactions. Rural India accounts for 9 per cent of transactions.

According to the research, women shoppers are increasingly addicted to shopping online. They are buying cosmetics, jewellery, watches, fashion and fitness equipment online. Over 45 per cent of all purchases are in the lifestyle category.

Electronic gadgets continue to rule the online shopper‘s wallet and contribute to 50 per cent of all purchases.
Indian retail exports is accelerating rapidly. The top five countries Indians export to include the United States, United Kingdom, Australia, Canada and Germany.