Sony is No. 2 second time in a row

MUMBAI: Even as viewers were watching a bigger drama unfold on news channels with Anna Hazare holding ground at Ramlila Maidaan and the Government in the Parliament, the Hindi general entertainment channels (GECs) didn‘t lose there share of viewership.

Sony Entertainment Television (Set) continued to be the second most-watched GEC, according to TAM data for the week ended 27 August (Hindi speaking markets ,4+, C&S) Though the channel lost 3 GRPs (gross rating points), it still ended the week with 242 GRPs, well above Colors (228 GRPs in the week).

For Set, good news is that KBC is maintaining an average TVR of 4+, while its fiction shows - Bade Acche Lagte Hain (4.11), Crime Petrol, C.I.D. and Saas bina Sasural - are also getting good viewership numbers.

Star Plus, the numero uno channel, closed the week with 299 GRPs (last week 297). Star Plus‘ Saathiya Saath Nibhaana (7 pm show) is leading the shows chart with 5.6 TVR.

Zee TV, which has now slipped to fourth position, remained the only channel which saw a fall in GRPs. The channel lost 14 GRPs from its last week‘s tally and has registered 180 GRPs in the week.

Sab, meanwhile, remained unscathed at 128 GRPs, while Imagine TV closed with 75 GRPs (76 in previous week).

Star One and Sahara One closed the week with 32 and 31 GRPs respectively.

Latest Reads
Indigo Nation awards digital mandate to Social Kinnect

MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.

MAM Media and Advertising Account
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

MAM Marketing Brands
Ananda Dairy launches awareness campaign for packed paneer

Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.

MAM Marketing MAM
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories