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Sony India retains LMG; account size worth Rs 1 billion

MUMBAI: Sony India has retained Lintas Media Group as its media agency following a multi-agency pitch.


It may be recalled that in 2008, Lintas Media Group (LMG) had retained Sony India business following a pitch process at Asia level. 
 
The size of the account is pegged at over Rs 1 billion, according to industry sources.


The other agencies that had also contested for the account were Mindshare India and Madison Media. 
 
This summer, Sony India had again called for a pitch which saw participation by Mindshare, Madison along with Lintas Media Group.
 
To put things into perspective, LMG COO president Sudha Natrajan, “We had first won the account in India in mid-2006 and we are delighted to have continued our relationship with the brand. India being a key market, Sony India’s decision to continue with us comes as a huge recognition and reaffirmation of faith in the agency. The biggest revenue contributor of Sony India, which is Bravia Televisions, has become the largest selling brand in India today. Cybershot cameras have been a market leader now for years."


Added Sony India marcom manager Divya Rao, “As part of the review, we evaluated many agencies and came to the conclusion that Lintas Media Group, the incumbent agency, had what it takes to best meet our requirements."


The other accounts in the LMG kitty include the recently won Bill & Melinda Gates Foundation funded Urban Health Initiative along with ITC Ltd, Maruti Suzuki India Ltd, Bajaj Auto, MRF, Sony, UTI, Religare and Voltas.

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