MUMBAI: Zee TV is under attack. For the third time in the year, Sony Entertainment Television is trailing behind by just three GRPs (gross rating points).

The problem for Zee TV is that Sony‘s flagship game show Kaun Banega Crorepati (KBC) will make its appearance from 15 August. The Amitabh Bachchan-hosted show at 8.30 pm is positioned as a gateway to Sony‘s primetime programming.

Sony expects its two fiction shows - Saas Bina Sasural (10 pm) and Bade Acche Lagte Hain (10.30 pm) - to get a lift.

"We are confident that KBC will deliver again. With or without KBC, Sony will reach the No. 3 position by the year-end," said Set senior EVP and business head Sneha Rajani.

For week ended 6 August, Set is at fourth place on the GEC ladder with 187 GRPs (last week 190), as per TAM data for Hindi speaking markets (C&S, 4+) for the week ended 6 August. Zee TV is ahead with 190 GRPs (208 last week).

Meanwhile, Star Plus continues to lead with 304 GRPs (last week 345). The loss of 41 GRPs comes after the IIFA Award telecast.

Colors is ranked second, comfortably ahead of Zee TV. Colors ended the week with 269 GRPs (last week 266). Balika Vadhu has once again topped the charts with 5.69 TVR.

Sab clocked 124 GRPs in the week, one less from last week‘s ratings. Imagine TV collected 70 GRPs, while Star One and Sahara One are at the bottom with 36 and 33 GRPs respectively.